Tag: brand ambassadors, brand experience, comment, drink, education & training, event marketing, experiential, experiential marketing, food, health and safety, Institute of Promotional Marketing, IPM, measurement, retail, Return On Investment, sampling, shopper, shopper marketing, staffing, training
Quaker Oats ‘Overnight Oats’ free Mason Jar promotion returns
Quaker Oats is rerunning its successful Overnight Oats on-pack promotion from last summer, but with a twist – consumers will now be able to choose the colour and...
Golden Wonder aims for bigger slice of the snacks market with Pizza Hut promotion
Leading savoury snack brand Golden Wonder is rewarding customers through a major on-pack promotion in partnership with Pizza Hut Restaurants. During the campaign,...
Ecover opens pop-up Rubbish Cafe to highlight plastic pollution
Eco-cleaning pioneers Ecover is opening London’s first Rubbish Café Thursday 3rd May in Covent Garden. The Ecover Rubbish Café is currency free, only accepting...
McVitie’s Nibbles ‘Sweeter Together Challenge’ crane game experiential and sampling
pladis-owned snacks brand McVitie’s is running an interactive experience to back its ‘Sweeter Together’ Masterbrand advertising and marketing campaign. In...
Hi-Chew uses digital vouchers for UK launch
Cult Japanese confectionary brand Hi-CHEW has launched in the UK, backed with a social media promotion which allows London-based consumers to claim a free sample pack....
belVita offers chance to win 1,000 NutriBullets
The UK’s biggest selling healthy biscuit brand, belVita, is launching a new on-pack promotion offering consumers the chance to win one of over 1,000...
McCain launches ‘Dare to Do It’ free ticket on-pack offer
McCain has launched an on-pack promotion offering consumers free tickets to participating attractions across Britain. The activities on offer include tree top...
Elvis wins pan European Oreo brand activation brief
Oreo, the world’s biggest-selling cookie brand, has appointed Elvis to lead its next European-wide integrated campaign following a three-way creative pitch. This will...
Pringles pops UGC onto digital posters to push “Take a Bite and Win a Flight”
Snack brand Pringles has launched a nationwide Digital Out-Of-Home (DOOH) campaign to encourage participation in its Easter on-pack promotion, “Take a Bite and...
How food and drink sampling must adapt to consumer and marketer needs
May 08, 2018
Brands are needing to communicate their brand stories with more authenticity than ever to meet the demands of ever-changing consumer behaviour, says Ceri Gravelle of...