Tag: brand activation, campaigns, challenger brands, FMCG, INITIALS, market
The rise of the Challenger Brand: why Mindset, Ambition and Behaviour are driving change
Jamie Matthews, CEO at Initials, tells us how challenger brands are successful in the market, and shares tips and advice on how established brands can adopt this...
Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing
The Kraft Heinz Company, the world’s 5th largest food and beverage company, has brought in shopper marketing specialist Live & Breathe to run its entire UK...
Research reveals significant numbers of consumers are switching to challenger brands
New research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves. Two thirds of respondents claim...
Cushelle runs ‘Quiltiest’ integrated campaign
Essity, the Swedish health and hygiene group, is backing its new Cushelle Quilted toilet paper variant, launched in January, with an integrated below-the-line campaign...
Price promotions out of favour as £3.7bn in discounts vanish from shops
Tim Eales of IRI looks at the implications of the massive fall in the number of price promotions in retailers Increasing pressure on UK retailers to be more...
Prize Management: Reward to Retain
Andrew Rae of incentives, rewards and prize management company The Black Tomato Agency argues for the value of rolling out the red carpet to attract and retain key...
Protect your supermarket listing
Digital promotions and couponing can help FMCG brands build or maintain their share of supermarket shelf space, says Stuart Sankey of Quotient The UK retail environment,...
Duracell sets pace for Great Run
Duracell and the Great Run Series have announced that the Great North Run will feature pacemakers for the first time ever when the runners take to the streets of...
Duracell films backs inspiring runners
Ahead of the Great Newham London Run taking place this Saturday at the Queen Elizabeth Olympic Park, Official Partner of the 2016 Great Run Series Duracell has released...
Plucking Geese to get Golden Eggs
Jun 26, 2018
Newspapers are the fastest-moving consumer goods industry of them all. David Tymm of i-movo explores what brand owners can learn from how they drive loyalty and turn...