Tag: coupons, fixed fee, opinion, risk management
Isn’t It Time We Fixed Couponing?
Opinion from Andrew Ryan, Director at Halo When John Pemberton invented Coca-Cola in 1886, not even their catchy positioning of “Delicious! Refreshing!...
9 CRIMES UNCORKS THE ULTIMATE TREASURE HUNT THIS SPRING WITH THEIR ‘FIND THE 19th CORK’ CAMPAIGN
Mando are delighted to share details of the latest campaign they have worked on for the Infamous Treasury Wine Estates brand, 19 Crimes. TWE have launched the ultimate...
Are Winning Moments losing out unfairly?
There’s been a lot of negative comment about the Winning Moments mechanic now being used in many prize promotions. But is the problem with the mechanic, or how...
Mando launches ‘smart’ data-driven partnerships agency, Mando-Connect
Fixed-fee company Mando has launched a new partnerships agency, Mando-Connect, which uses a data-fuelled approach to leverage a range of different data-sets to develop...
How to find the right promotional mechanic for your campaign
No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of...
Opia names Darryl Postelnick to North American sales role
Opia, the international risk-managed sales promotions consultancy, has appointed Darryl Postelnick, former Microsoft Vice President of US Retail Sales as Sales Director...
Price vs. promotion: how to add value and keep credibility
Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional...
Four ways for brands to build trust with consumers
Research shows that the key to successful promotions is whether consumers trust a brand, argues Ben Craker of Fotorama PROMOTIONAL FEATURE Supermarkets these days are...
HighCo MRM, Mando win at COGS
HighCo MRM has won the IPM COGS Awards 2016 Grand Prix, for delivering the handling and fulfillment element of the 2015 Sports Relief Campaign on behalf of charity Comic...
Analytics: linking to major sporting events no longer fantasy football
Jun 13, 2018
Partnerships based on advanced sports analytics can lower costs and open up creative sales promotions opportunities around major sporting events, says Martin Bailey of...