Tag: brand experience, charity partnership, chef, experiential, film partnerships, food, Nestle, pop-up, product launch, sampling, snacks
YES! Snacks to host free blindfolded food experience
This March, Londoners will be given the opportunity to #LiveMoreYes with a free blindfolded food experience – based on research showing that, when the sense of...
Hooch targets 10m consumers with free movie campaign
Flavoured Alcoholic Beverage brand Hooch is set to unveil its biggest ever promotion, which will see the brand giving away a movie with every purchase of a promotional...
Rollover partners Mission: Impossible Fallout for Paris trip competition
Rollover Hot Dogs is partnering with Mission: Impossible Fallout, the sixth film in the Mission: Impossible series (in UK cinemas 25th July) with a competition to win a...
Plenty launches Incredibles 2 on-pack offer
Household towel brand Plenty is collaborating with Disney ahead of the hotly-anticipated launch of the Disney∙Pixar film Incredibles 2, which will be released in UK...
IPM COGS Awards 2018 now open for entries!
The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...
Kettle Chips ‘upgrade lunch’ promotion offers Hollywood trip prize
Kettle Chips has launched an ‘Upgrade your lunch’ on pack promotion on its full single serve and multi-pack ranges offering consumers the chance to win the lunch...
Applewood Cheddar links with ‘Finding Your Feet’ for Rome prize promo
Applewood Smoked Cheddar is running an on-pack promotion in partnership with new British romantic comedy film, Finding Your Feet, offering a prize of flights for two to...
Yeo Valley links with new Aardman film, Early Man
Dairy company Yeo Valley is running an on-pack promotion linked to the new Aardman film, Early Man, offering consumers the chance to win one of two Caveman breaks or one...
Magic Light Pictures appoints Brand & Deliver for UK partnerships
Magic Light Pictures, which manages children’s brand The Gruffalo, has appointed entertainment marketing specialists Brand & Deliver to secure UK brand...
Promotions with Star Power!
May 31, 2018
Paul Parry of Filmology, part of consumer engagement specialists Sodexo Neon, Headline Sponsor of the IPM Awards 2018, explains why marketers can’t afford to miss out...