Tag: cinema, code, codes, confectionery, digital, film, film partnership, film partnerships, films, food, Mars, on-pack, on-pack promotion, shopper, shopper marketing, token collect, unique codes
Mars ‘Sweet Sundays’ back
Mars Chocolate UK has launched its Sweet Sundays promotion for the fifth year running, offering consumers the chance to collect codes from packs and trade them in for...
Sony Pictures Ghostbusters partners
Four high profile UK brand partners will support the UK release of the new Ghostbusters film on Monday July 11th 2016, including National Tyres and Autocare, Sony...
Daley, Adlington, Disney, Change4Life
British sporting champions Tom Daley and Becky Adlington have joined forces with Disney, Change4Life and the Amateur Swimming Association (ASA) and are encouraging...
Hooper’s sponsors Summer Nights films
Hooper’s Alcoholic Fruit Brews is sponsoring the Summer Nights Film Festival, a series of outdoor screenings of popular films in heritage locations. The 2016...
Rollover Star Trek Beyond prize promo
Rollover Hot Dogs has launched a new competition to win a star-gazing short break trip to Iceland for two people, in partnership with the upcoming Star Trek Beyond movie...
PizzaExpress, wuaki.tv launch Film Club
PizzaExpress is launching a brand new campaign called PizzaExpress Film Club, an on-pack led promotion running on one million pizza boxes exclusively in Sainsbury’s,...
Partnership Marketing: the perfect blend
Jo Coughlin of Mediator Communications reports back on the IPM’s first ever Partnership Marketing Conference, Creating the Perfect Blend In an ever-changing marketing...
Peperami joins Angry Birds movie
Meat snack brand Peperami has linked up with the new Angry Birds movie in an on-pack prize promotion with Angry Birds merchandise and weekend trips to Barcelona as...
IPM Partnership Marketing Conference
The Institute of Promotional Marketing has joined with The Partnership Panel for a one day conference titled Partnership Marketing: Creating the Perfect Blend, bringing...
Gett Batman V Superman ticket promo
Black taxi booking app Gett has linked with Warner Bros. Pictures UK for a promotion offering people the chance to win tickets to the London premiere of Batman V...
