Tag: brand partnerships, film, film partnership, film partnerships, Lime Communications, media, media partnerships, partnership, partnership marketing, partnerships, Sony
Sony Pictures selects Lime Communications for brand partnerships
Sony Pictures Releasing UK has appointed agency Lime Communications to manage its brand partnerships and promotional marketing activity on all its key theatrical and...
How to manage promotional partnerships and grow your audience
Partnering with another brand for a promotion can be a great way to recruit new customers, but creating a win/win scenario isn’t always easy, says Harriet Lewis of NDL...
Panasonic runs Spider-Man movie on-pack promo
Panasonic has launched an on-pack promotion in the UK in conjunction with the release of the Sony film, Spider-Man: Homecoming. The promo offers consumers the chance...
My Little Pony Friendship Tour returns to UK
The My Little Pony Friendship Tour, an experiential roadshow celebrating Hasbro’s iconic girls’s toy brand, My Little Pony, returns to the UK this summer...
Mars Sweet Sundays Episode VI
Mars Chocolate UK has announced the return of its Sweet Sundays promotion for the sixth year running. Consumers who buy a range of Mars bitesize products will be able...
Northern Rail and KEF partner Sony Pictures Spider-Man: Homecoming
Northern Rail and speaker giant KEF have been secured as brand partners to support the summer UK cinematic release of Spider-Man: Homecoming from Sony Pictures. The...
Kerry Foods partners Sony’s The Emoji Movie
Kerry Foods is joining forces with Sony Pictures Consumer Marketing to run a new ‘Express Your Selfie’ on-pack promotion for its kids’ cheese snacking products,...
Doritos ‘Guardians of the Galaxy Vol. 2’ packs play music
Doritos in the US has linked up with the new Marvel Studios‘ film, Guardians of the Galaxy Vol. 2, in a promotion which sees packs of the tortilla chip snack...
Rockstar teams up with Baywatch movie
Rockstar, the energy drink brand distributed in the UK by AG Barr, is partnering with the upcoming Baywatch movie for an on-pack promotion offering shoppers the chance...
Can programmatic make the perfect partnership?
Apr 05, 2017
Technology is heralding a brave new world of creative partnership marketing, but we’re not just talking about Match.com for brands. A little human meddling still goes...