Tag: alcohol, beer, event marketing, experiential, festivals, food festivals, Heineken, lager, low alcohol, non-alcoholic drinks, sampling, shopper, shopper marketing, sponsorship
Heineken 0.0 sponsors inaugural Mindful Drinking Festival
Heineken 0.0 alcohol-free lager was one of the sponsors for the first-ever Mindful Drinking Festival in mid-August. The Mindful Drinking Festival, which took place on...
My Little Pony Friendship Tour returns to UK
The My Little Pony Friendship Tour, an experiential roadshow celebrating Hasbro’s iconic girls’s toy brand, My Little Pony, returns to the UK this summer...
Logic vapes makes foray into UK festivals
Vaping brand Logic is gearing up to attend two of the UK’s biggest music festivals in the coming weeks. As part of the brand’s summer activity, Logic is attending...
Weetabix on the Go signs deal with Live Nation
Weetabix on the Go breakfast drink will be sampled to 200,000 festival goers this summer, following a deal between Weetabix and live entertainment company Live Nation....
The Nerf Test Centre tours UK
Hasbro toy brand, Nerf, has launched a new nationwide roadshow, The Nerf Test Centre, which will tour the UK from 28th July. The Nerf Test Centre sees the shipping...
Rowntree’s ‘sushi belt’ activation for lower sugar range
Rowntree’s has backed the launch of its new 30% less sugar range of Fruit Pastilles and Randoms with a brightly-coloured factory-style pop up full of bending pipes,...
Dorset Cereals embarks on 2017 UK tour
With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand will again be...
The Belvoir Balloon adds ‘A Little Drop of Lovely’ to UK festivals and supermarkets
Belvoir Fruit Farms, makers of the Belvoir brand of fruit cordials, is backing its Little Drop of Lovely marketing campaign with a hot air balloon which will tour UK...
More Than launches first passport photo booth for dogs
Pet insurer MORE TH>N (More Than) has launched the Pet Paws-Port Photo Booth, a free service offering dog owners the chance to have a high-quality passport photo...
Cobra ‘Brewed smooth for all food’ campaign partners London Food Month
Molson Coors has launched a campaign designed to celebrate its award-winning beer brand Cobra’s strong connection with food. The ‘Brewed Smooth for All Food’...
