Tag: alcohol, digital, event marketing, experiential, Facebook, Glenfiddich, Instagram, international, magazines, mobile, newspapers, OOH, Out of Home, outdoor, print advertising, print media, sampling, shopper, shopper marketing, social media, social video, Space, whisky, William Grant & Sons
Glenfiddich launches new campaign for Experimental Series
Glenfiddich is launching a new campaign to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign broke on...
Rollover partners Mission: Impossible Fallout for Paris trip competition
Rollover Hot Dogs is partnering with Mission: Impossible Fallout, the sixth film in the Mission: Impossible series (in UK cinemas 25th July) with a competition to win a...
Kellogg’s teams up with ITV2’s Love Island for ‘cereal dater’ selfie push
Kellogg’s has teamed up with ITV2’s Love Island for an on-pack promotion on leading brands, Kellogg’s Corn Flakes and Kellogg’s Crunchy Nut, with a trip for two...
Tic Tac pop-up supports ‘Open Up’ campaign
Tic Tac is launching a pop-up interactive experience, designed to encourage people to open up in a fun and light hearted way, in London’s Covent Garden. The activity...
“Senator, we run ads”: why Generation Z offers brands a reason to be optimistic
Generation Z accepts ads, but will ignore the ones that don’t deliver tangible value, says Vaughan Edmonds at global brand experience agency Sense. It’s 10 April...
Echo Falls in partnership deal with ITV2’s Love Island
Accolade Wines has announced that its Echo Falls brand will be the drinks partner of what is likely to be the summer’s hottest TV show, Love Island 2018, on ITV2, and...
NZ cheese brand Mainland creates 2000 piece jigsaw voucher
New Zealand cheese brand Mainland has just run an innovative consumer promotion which subverts the idea the 21st century consumers want instant gratification. To...
Stormhoek runs cash prize promo
Wine brand Stormhoek, based in South Africa’s ‘Cape of Storms’, is running a neck collar promotion across Great Britain giving consumers the chance to win £50...
UK public wants rules on social influencers tightened up
Regulations governing how social media influencers advertise products online are confusing and unclear, with the UK public overwhelmingly believing the system should be...
Marriott Rewards leverages Super Bowl LII with 3,000,000 points giveaway
The Marriott Rewards loyalty programme ran a 3,000,000 points giveaway in the UK at the end of January, to demonstrate that it offers much more in addition to hotel...
