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International brand experience company Freeman has appointed ex-TRO director Sarah Mayo to the newly created role of Marketing Director, EMEA.

Freeman names Mayo EMEA marketing chief

Freeman, the world’s largest brand experience company according to US magazine Ad Age, has appointed Sarah Mayo to the newly created role of Marketing Director, EMEA....

Specialist travel staffing and experiential provider Blackjack Promotions is absorbing Attitude Events after it was bought by Blackjack's owner, OmniServ.

Blackjack acquires Attitude Events

OmniServ, which provides a range of services to airports, airlines and travel retail operators, has acquired Attitude Events, a provider of travel retail and customer...

The Economist is offering potential subscribers free crepes made with crickets, grasshoppers and mealworms in a London-wide experiential campaign.

Economist insect crepe experiential drive

  UK business magazine The Economist has been using food and drink to entice new subscribers to sign up over the last couple of years – but rather than offering...

Arla Foods UK is calling on UK consumers to buy its dairy products and support its farmers with its ‘White Wednesdays’ campaign.

Arla ‘White Wednesdays’

Arla Foods UK, the UK’s largest farmer-owned dairy company, is calling on consumers nationwide to buy its dairy products and support its farmers. It has introduced a...

The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2016 Call for Entries

IPM Awards 2016 opens

The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2016 Call for Entries, with an updated categories list aimed at showcasing and...

Premium hand-cooked crisp brand Tyrrells is launching its first ever integrated campaign to raise awareness and drive further brand growth within the UK.

Tyrrells first ever integrated campaign

For the first time in its 13 year history, premium hand-cooked crisp brand Tyrrells is launching a brand new integrated campaign to raise awareness and drive further...

Digital, relationship and promotional agency group RAPP has appointed Chris Freeland as UK Chief Executive Officer, effective January 2016.

RAPP UK names Freeland UK CEO

Digital, relationship and promotional agency group RAPP has appointed Chris Freeland as UK Chief Executive Officer, effective January 2016. Freeland was previously Joint...

McDonald’s UK is inviting Brits to film themselves singing Wizzard’s ‘I Wish It Could Be Christmas Every Day’ for the chance to appear in its Xmas TV ads

McDonald’s sing along Xmas campaign

McDonald’s UK has launched a new campaign that encourages the British public to film themselves singing Wizzard’s ‘I Wish It Could Be Christmas Every Day’...