Tag: Cadbury, confectionery, experiential, food, Mondelez, pop-ups, seasonal, shopper, shopper marketing
Cadbury pop-up Creme Egg Café
Cadbury has opened the world’s first Cadbury Creme Egg Café in Central London, serving a range of Creme Egg inspired recipes, to highlight the return of the Easter...
Aviva Safer Drivers Waterloo experiential
Insurance company Aviva has been running experiential activity at Waterloo Station asking people to vote for who they thought were better drivers. The challenge supports...
Carling Shirt Amnesty van back on road
Carling is taking advantage of the January football transfer window by rerunning its Carling Shirt Amnesty. Having already given away thousands of free football shirts...
Freeman names Mayo EMEA marketing chief
Freeman, the world’s largest brand experience company according to US magazine Ad Age, has appointed Sarah Mayo to the newly created role of Marketing Director, EMEA....
Blackjack acquires Attitude Events
OmniServ, which provides a range of services to airports, airlines and travel retail operators, has acquired Attitude Events, a provider of travel retail and customer...
Economist insect crepe experiential drive
UK business magazine The Economist has been using food and drink to entice new subscribers to sign up over the last couple of years – but rather than offering...
RPM strengthens Strategy Team
Independent creative brand experience agency RPM has hired Jocelyn Turlan as Integrated Strategist and Gloria Cheng as Senior Shopper Strategist, both with immediate...
Arla ‘White Wednesdays’
Arla Foods UK, the UK’s largest farmer-owned dairy company, is calling on consumers nationwide to buy its dairy products and support its farmers. It has introduced a...
IPM Awards 2016 opens
The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2016 Call for Entries, with an updated categories list aimed at showcasing and...
Tyrrells first ever integrated campaign
For the first time in its 13 year history, premium hand-cooked crisp brand Tyrrells is launching a brand new integrated campaign to raise awareness and drive further...
