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Global brand experience agency Jack Morton Worldwide appoints Dina Green as VP, business director and Andrew Thomas and Nate Thompson as creative directors.

Jack Morton Worldwide London key hires

Global brand experience agency Jack Morton Worldwide has made three key senior hires in its London office covering the agency’s core areas of client relationships and...

PlayStation offered gamers the chance to experience exclusive previews of PlayStationVR and its latest titles at video games event EGX Rezzed at London’s Tobacco Dock over the weekend of April 7th to 9th 2016.

PlayStation at EGX Rezzed

PlayStation offered gamers the chance to experience exclusive previews of PlayStationVR and its latest titles at video games event EGX Rezzed at London’s Tobacco Dock...

Mentos has taken its ‘Who Says No to Mentos’ campaign to the streets of London with a high profile taxi takeover activation.

London Cabs can’t say No To Mentos

Mentos has taken its ‘Who Says No to Mentos’ campaign to the streets of London with a high profile taxi takeover activation. This latest promotional campaign...

Hasbro is bringing the world of the My Little Pony franchise to life for the first time this spring with a unique roadshow experience across Britain.

Hasbro My Little Pony Friendship Tour

Toy company Hasbro is bringing the world of the popular My Little Pony franchise to life for the first time this spring with a unique roadshow experience across Britain....

Vodafone UK has appointed brand experience agency FreemanXP as the lead agency to activate its sponsorship of Capital’s Summertime Ball this summer.

Vodafone UK appoints FreemanXP

Vodafone UK has appointed brand experience agency FreemanXP as the lead agency to activate its sponsorship of Capital’s Summertime Ball this summer. FreemanXP will...

Samsung Electronics UK’s immersive Galaxy Studio space at Westfield London has attracted more than 330,000 visitors since opening on March 11th 2016, the company has revealed.

Samsung Galaxy Studio attracts 330,000

Samsung Electronics UK’s immersive Galaxy Studio space at Westfield London has attracted more than 330,000 visitors since opening on March 11th 2016, the company has...

Foster’s lager has signed a deal with the ECB to be the Official Lager of England Cricket. It will be Foster’s first sports sponsorship in a decade.

Foster’s Official Lager of England Cricket

Foster’s lager is to be the Official Lager of England Cricket, having signed a two-year deal with the England and Wales Cricket Board. The partnership sees Foster’s...

Tyre brand Firestone is letting unsigned acts showcase their skills to 15,000 people, courtesy of a unique partnership with Birmingham's Barclaycard Arena.

Firestone opens stage for new acts

Tyre brand Firestone is offering unsigned acts the chance to showcase their skills to more than 15,000 people, courtesy of a unique partnership with Birmingham’s...

The Color Run Presented by Skittles UK event series has signed up Renault, Capri-Sun and Alpen as sponsors for 2016,

The Color Run Presented By Skittles 2016

The Color Run Presented by Skittles UK event series, which will be taking place in five cities throughout the UK this summer, has announced that Renault, Capri-Sun and...