Tag: event marketing, experiential, Hasbro, My Little Pony, roadshow, roadshows, Sense, shopper, shopper marketing, toys
Hasbro My Little Pony Friendship Tour
Toy company Hasbro is bringing the world of the popular My Little Pony franchise to life for the first time this spring with a unique roadshow experience across Britain....
BMW and MINI win for Purity
Staffing agency Purity has been appointed as the official supplier of event staff to BMW and MINI. The announcement follows a competitive pitch in which Purity secured...
Vodafone UK appoints FreemanXP
Vodafone UK has appointed brand experience agency FreemanXP as the lead agency to activate its sponsorship of Capital’s Summertime Ball this summer. FreemanXP will...
Samsung Galaxy Studio attracts 330,000
Samsung Electronics UK’s immersive Galaxy Studio space at Westfield London has attracted more than 330,000 visitors since opening on March 11th 2016, the company has...
Foster’s Official Lager of England Cricket
Foster’s lager is to be the Official Lager of England Cricket, having signed a two-year deal with the England and Wales Cricket Board. The partnership sees Foster’s...
Firestone opens stage for new acts
Tyre brand Firestone is offering unsigned acts the chance to showcase their skills to more than 15,000 people, courtesy of a unique partnership with Birmingham’s...
The Color Run Presented By Skittles 2016
The Color Run Presented by Skittles UK event series, which will be taking place in five cities throughout the UK this summer, has announced that Renault, Capri-Sun and...
Coral ‘Greatest Show on Turf’ at Cheltenham
Coral is bringing circus thrills to this year’s Cheltenham festival with a campaign designed to get punters to choose it as their bookmaker of choice at the...
TRO launches TRO Retail division
Experiential and event specialists TRO have launched a new division, ‘TRO Retail’, which will offer a 360° service focusing on creating experiences specifically in...
Candy Crush creates ‘Bouncingham Castle’
King Digital Entertainment launched the latest installment of its global mobile gaming phenomenon, Candy Crush, in London last week with a specially-built adult bouncy...
