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The Institute of Promotional Marketing (IPM) has revealed the shortlist for the COGS 2016 awards program for the best UK marketing services providers.

IPM COGS Awards 2016 nominations

The Institute of Promotional Marketing (IPM) has revealed the companies which have made it to the shortlist of its prestigious annual awards program for the best...

FrieslandCampina-owned flavoured milk brand Yazoo has launched a new integrated campaign including sampling, digital, mobile, couponing and social activity.

Yazoo #ShakeItUp with Sense, i-movo

The campaign will be encouraging people to ‘Shake Up’ the mundane as the antidote to all things boring and sensible and will be supported by the brand’s #ShakeItUp...

Europe’s “first chia seed based drink”, wow, has appointed Diffusion as its retained agency to handle its launch in the UK, following a competitive pitch.

Wow appoints Diffusion for UK launch

Europe’s “first chia seed based drink”, wow, has appointed Diffusion as its retained agency to handle its launch in the UK, following a competitive pitch. wow is...

Airport staffing, travel retail and experiential marketing agency Blackjack Promotions has appointed Andy DeVito as Account Director to develop its services.

Blackjack enhances full service offering

Blackjack Promotions, which specialises in airport staffing, travel retail and experiential marketing, has appointed Andy DeVito as Account Director to help the agency...

Co-op is running a campaign embracing the British summer's unpredictability and helping customers do the same, with a charity link to the British Red Cross.

Co-op Unpredictable Summer Menu

Co-op is running a campaign embracing the unpredictability of the British summer and helping customers do the same. The retailer is asking Facebook fans to help...

Hendrick’s bus-and-tonic rides

Hendrick’s Gin is offering London commuters the chance to drink a selection of cocktails and enjoy a cucumber macaron as they tour London in a classic Routemaster...

Branston, Pilgrims Choice promo

Branston Pickle, the UK’s best-selling pickle brand, and Pilgrims Choice, the UK’s number two cheddar brand, are running a joint promotion to celebrate the classic...

Budweiser has signed a three-year global partnership with Belgian festival Tomorrowland as part of the brand’s collaboration with Dutch DJ/producer Tiësto.

Budweiser partners Tomorrowland

Budweiser has announced a three-year global partnership with Belgian festival Tomorrowland, one of the largest international electronic music festivals in the world, as...

Brand Belief’s latest Gastro Alfresco roadshow is running an #Alfrexit campaign encouraging consumers to ‘Vote Alfrexit’ and eat outdoors this summer.

Gastro Alfresco ‘#Alfrexit’ vote

Brand Belief’s latest Gastro Alfresco multi-brand roadshow has jumped on the Brexit bandwagon with a #Alfrexit campaign encouraging consumers to ‘Vote Alfrexit’ by...

Duracell, Official Partner of the 2016 Great Run Series, has released a new film that celebrates three of the UK’s most inspiring amateur runners.

Duracell films backs inspiring runners

Ahead of the Great Newham London Run taking place this Saturday at the Queen Elizabeth Olympic Park, Official Partner of the 2016 Great Run Series Duracell has released...