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Experiential marketing agency Ambient Worldwide has launched a 'One Black Button' Christmas charity appeal, aimed at encouraging the experiential industry to swap spare items and raise money for children's charity ToyBox.
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Ambient ‘One Black Button’ Xmas appeal

Nov 08, 2016

Experiential marketing agency Ambient Worldwide has launched a ‘One Black Button’ Christmas charity appeal, aimed at encouraging the experiential industry to...

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Müller Rice has announced an extended partnership with the US National Basketball Association (NBA) that sees the brand become an official marketing partner of the upcoming NBA Global Games London 2017. The dairy company will be running an on-pack promotion and a separate multimedia promotion as part of the deal.
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Müller and NBA Global Games London 2017

Nov 01, 2016

Müller Rice has announced an extended partnership with the US National Basketball Association (NBA) that sees the brand become an official marketing partner of the...

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Charlotte Tilbury, the luxury cosmetics retailer, has launched what is claimed to be Westfield’s first ever interactive retail installation, to drive excitement and awareness of its new flagship store before it opens in Westfield White City later this month.
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Charlotte Tilbury Westfield ‘magic mirrors’

Oct 25, 2016

Charlotte Tilbury, the luxury cosmetics retailer, has launched what is claimed to be Westfield’s first ever interactive retail installation, to drive excitement and...

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Kallø, the organic food brand, has launched another burst of its successful ‘Kallø Soup Scooter’ influencer-led social campaign, created by Exposure Digital. The activity aims to drive trial and awareness of the brand in the UK, encouraging consumers to cook with Kallø during its key winter and spring months. The activity, which targets food lovers, will run for three weeks and brings to life the brand’s existing message of ‘savour simple’ and its belief that great food and taste comes from using a few good ingredients rather than lots of complicated ones.
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Kallo ‘Soup Scooter’ hits streets

Oct 21, 2016

Kallø, the organic food brand, has launched another burst of its successful ‘Kallø Soup Scooter’ influencer-led social campaign, created by Exposure Digital. The...

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PlayStation UK is running a nationwide tour aimed at bringing its Virtual Reality titles to gamers. Visiting six locations throughout the UK, The Future of Play Tour features a series of experiential PlayStation 4 events offering gamers the opportunity to enjoy the immersive world of PlayStation VR.
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PlayStation ‘Future of Play’ Tour

Oct 21, 2016

PlayStation UK is running a nationwide tour aimed at bringing its Virtual Reality titles to gamers. Visiting six locations throughout the UK, The Future of Play Tour...

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Experiential marketing group BEcause has expanded its reach into Ireland by joining with Dublin-based agency Imagine. The new partnership will see the two agencies combine their strengths under the new BEcause Ireland brand, bringing together Imagine’s experienced local team and skillset with BEcause’s established practices and global network.
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BEcause moves into Ireland

Oct 18, 2016

Experiential marketing group BEcause has expanded its reach into Ireland by joining with Dublin-based agency Imagine. The new partnership will see Imagine rebranded...

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Sense London, the integrated and experiential agency, has poached Cannes-award winning Creative Director Andy Day to lead its expanding creative department.
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Sense names Andy Day as CD

Oct 10, 2016

Sense London, the integrated and experiential agency, has poached Cannes Award-winning Creative Director Andy Day to lead the company’s expanding creative department....

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Blackjack Promotions, a leader in retail-focused experiential marketing, has delivered a complete package for the launch activity of Michael Kors’ new perfume, Wonderlust, in Manchester’s Trafford Centre, with the activation culminating at Birmingham’s Bull Ring today (October 4, 2016). Working from an initial brief and a 30’ TV ad, Blackjack developed the creative, designed the stand, created a social sharing mechanism, recruited and provided brand ambassadors, as well as full build and installation.
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Blackjack creates #Wonderlust activation

Oct 04, 2016

Blackjack Promotions, a leader in retail-focused experiential marketing, has delivered a complete package for the launch activity of Michael Kors’ new perfume,...

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Brands need to prove they’re Mr. Right, rather than just another Tinder guy, or risk ruining their already fragile relationship with the increasingly sceptical consumer, says Francesca Zedde from Sense
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Marketers: don’t fall into the Tinder trap

Oct 04, 2016

Brands need to prove they’re Mr. Right, rather than just another Tinder guy, or risk ruining their already fragile relationship with the increasingly sceptical...

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Bacardi Brown-Forman Brands (BBFB) will be running a series of activities to mark this year’s London Cocktail Week.
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BBFB links with London Cocktail Week

Sep 27, 2016

Bacardi Brown-Forman Brands (BBFB) will be running a series of activities to mark this year’s London Cocktail Week, running from 3rd to 9th October 2016, with...

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