Tag: charity, charity donation, Christmas, digital, digital coupons, experiential, gift cards, pop-ups, retail, shopper, shopper marketing, shopping centres, vouchers, Westfield, Xmas, Zeek
Zeek ‘gift cards for cash’ pop-up
Zeek, a website and app that lets consumers buy and sell unwanted gift cards, is launching a one-day pop-up shop offering consumers the chance to swap their unwanted...
BMW, MINI name TRO agency for Goodwood
TRO has been appointed by BMW and MINI to deliver the car brands’ experiential campaigns at Goodwood Festival of Speed for the next two years. TRO won the business...
Three things to learn from the annual Christmas Grotty experience
Andy DeVito of Blackjack Promotions has some timely advice on Christmas-related marketing The Christmas period is all about tradition. The supermarket aisles filled with...
Kru Live names Client Services Director
Kru Live has appointed Ella Newton as Client Services Director to drive forward the specialist staffing agency’s continued growth and success. Newton joins from Brands...
Kodak opens pop-up shop to launch Ektra Smartphone
Kodak has opened a pop-up shop in London’s Soho called The Kodakery, as part of the launch of the Kodak Ektra Smartphone, the brand’s new photography-first...
Xbox launches zombie game trailer in Christmas lights
Xbox has installed a series of Christmas lights that form the first-ever game trailer consumers can actually walk through. The lights – installed in the shopping plaza...
Samsung Gear S3 World Choir at Piccadilly Circus
Samsung is launching the ‘Gear S3 World Choir’ event, which sees 24 choirs from 24 different countries performing every day from December 1st through December 24th...
Mobile Media and Hype Live Media become MMedia Group
UK promotional staff provider and experiential agency Hype Live Media has merged with sister company Mobile Media under the new MMedia Group (MMG) corporate...
IPM Experiential Effectiveness event
How to measure and improve the effectiveness of experiential marketing was the focus of an event run by the IPM Experiential Council as part of the IPM’s contribution...
Hasbro Bop It! roadshow
Hasbro is running a shopping centre tour across the UK in the run up to Christmas to showcase the cutting-edge motion technology in its new Bop It! game, giving...
