Tag: airports, alcohol, Ballantine's, duty free, experiential, ignis, mobile, Pernod Ricard, retail, shopper, shopper marketing, travel retail
Ballantine’s Hard Fired ‘charred bars’
Ballantine’s Hard Fired whisky variant – matured in charred American oak barrels – has introduced multisensory charred bars to Paris airports to highlight the...
Cadbury Egg Hunts launch at National Trust sites
Mondelēz-owned confectionery brand Cadbury is again partnering the National Trust and National Trust for Scotland for the Cadbury’s Great British Egg Hunt campaign....
Sense names Reddrop Staffing Director of Real People
Real world marketing agency Sense has promoted Account Director Kelda Reddrop to head up its staffing arm, Real People. In her new role as Staffing Director, Reddrop...
Peperami crusade against London potholes
Meat snack brand Peperami is running a spoof promotional campaign encouraging consumers in London and the South East of England to report potholes that they think need...
Dinner to Dine For multi-brand roadshow returns
Dinner to Dine For; Together is Better, the IPM Award-winning multi-brand experiential roadshow campaign organized by agency Brand Belief, has launched for the fourth...
Gillette runs VR experience in Australia
Procter & Gamble has launched its latest Gillette razor in Australia with an in-store virtual reality (VR) experiential activation at supermarkets and pharmacies...
‘Pay With A Poem’ on World Poetry Day 2017
Viennese family-owned coffee company Julius Meinl is celebrating this year’s World Poetry Day on March 21st with its fourth annual ‘Pay With A Poem’ initiative....
Fullers launches London Pride Unfiltered
Fuller, Smith & Turner PLC (Fuller’s), the London brewer and premium pub company, has just launched London Pride Unfiltered, which it says is its biggest beer...
New appointments at Blackjack Promotions
Blackjack Promotions, one of Europe’s leading airport staffing, travel retail and experiential marketing agencies, has promoted two members of its team to senior...
Tiptree, Typhoo join Rotary polio fight
On March 8th 2017, International Women’s Day, Rotarians across Britain and Ireland will host simultaneous IWD Purple4Polio Tea Parties to raise money for the campaign...
