Tag: Champions' League, experiential, Football, Fuse, international, Nissan, Omnicom, partnership, partnership marketing, partnerships, sports, sports sponsorship, TRO, UEFA
Nissan appoints TRO and Fuse to UEFA Champions League Fan Experience activation
TRO and Fuse, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the...
Nurishment launches #CanDo campaign
Nurishment is launching a new campaign designed to raise awareness of the vitamin-enhanced milk brand among students and young adults. Launching last week with an...
Chicago Town delivers ‘takeaway’ to UK’s remotest village
The UK’s No. 1 frozen pizza brand, Chicago Town, has just given residents of the UK’s most remote community, the Scottish village of Inverie on the Knoydart...
Sky Mobile launches with live activity at London mainline stations
Sky Mobile, the all-new mobile network from Sky, is running large-scale experiential activations at three of London’s biggest transport hubs, Waterloo, Victoria and...
Nation’s dogs get VIP treatment
A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners. VIP will be appearing at more...
What If London joins IPM
The Institute of Promotional Marketing has announced that established events, brand and media partnerships company What If London has joined its network of influential...
Ballantine’s Hard Fired ‘charred bars’
Ballantine’s Hard Fired whisky variant – matured in charred American oak barrels – has introduced multisensory charred bars to Paris airports to highlight the...
Cadbury Egg Hunts launch at National Trust sites
Mondelēz-owned confectionery brand Cadbury is again partnering the National Trust and National Trust for Scotland for the Cadbury’s Great British Egg Hunt campaign....
Sense names Reddrop Staffing Director of Real People
Real world marketing agency Sense has promoted Account Director Kelda Reddrop to head up its staffing arm, Real People. In her new role as Staffing Director, Reddrop...
Peperami crusade against London potholes
Meat snack brand Peperami is running a spoof promotional campaign encouraging consumers in London and the South East of England to report potholes that they think need...
