Tag: Bacofoil, celebrity endorsement, competition, competitions, cooking, Elevate Staffing, event marketing, experiential, food, household products, LIFE Agency, pop-up, pop-ups, prize draw, prize promotion, prize promotions, sampling, shopper, shopper marketing, storage solutions
Bacofoil runs pop-up experience at Cake & Bake Show
Bacofoil ran its first experiential pop-up experiential pop-up at November’s Cake & Bake Show, the UK’s biggest baking event, to challenge consumer perceptions...
Kraft Canada helps Canadians bridge distance with WiFi enabled teddy bears
Kraft Peanut Butter is running a promotion which allows Canadians separated from their loved ones this holiday season to send them hugs via internet-connected teddy...
Baileys launches ‘Treat Stop’ indulgent pop-up in Covent Garden
Baileys has launched Baileys Treat Stop, a pop-up featuring the Diageo liqueur brand’s first customisable bar menu, where people can transform lattes, hot chocolates...
Dublin becomes ultimate Xmas party town with pop-up venue
The heart of Dublin city centre has been transformed into a festive wonderland with the official launch of Après Dublin, Ireland’s first-of-its-kind Christmas party...
Dogs Trust uses VR experience for face-to-face fundraising
Dogs Trust is running an immersive Virtual Reality experience to engage the public and demonstrate the impact donors can have for the thousands of dogs each year that...
Carphone Warehouse launches £10m giveaway promo
Carphone Warehouse has launched a £10m giveaway promotion, its biggest ever. The campaign gives customers a guaranteed reward for spending in store from November...
RPM’s Hugh Robertson in South Pole trek for Prince’s Trust and Roundhouse Trust
Hugh Robertson, Founder and CEO of experiential and event agency RPM, is joining a ski trek to the South Pole to raise money for charities The Prince’s Trust and The...
Whole Earth brand creates peanut butter pop-up fondue bar
Whole Earth, the UK’s market-leading peanut butter brand, has created the first-ever peanut butter fondue bar in Shoreditch, London, which will be open to the public...
Coca-Cola 2017 Christmas Truck Tour
Coca-Cola UK has announced that its Coca-Cola Christmas truck tour will kick off for 2017 in Glasgow on November 11th and will visit 42 stops nationwide during the...
It’s hard to ignore the gig economy
Nov 21, 2017
The world of work is changing, and more and more people are taking advantage of the ‘gig economy’. But it’s nothing new for the marketing industry, particularly...