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Molton Brown launches new fragrance collection with 3D optical illusions
Molton Brown, London-based fragrance experts, is launching its new Vetiver & Grapefruit Collection with a series of eye-catching retail experiences, featuring...
Travel hubs as platforms for brands to engage consumers
Travel hubs offer fantastic spaces for a full spectrum of promotional activity ranging from sampling to immersive experiential activations, says Andrew Bodwick of...
IPM COGS Awards 2018 now open for entries!
The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...
Using experiential to engage and involve Millennials drives travel bookings
“Tell me and I forget, teach me and I may remember, involve me and I learn” should be the mantra for travel marketers targeting Millennials, says Lucy Gillions of...
Budweiser to give away 8m light up cups as part of 2018 FIFA World Cup Campaign
Budweiser will be giving away eight million Red Light Cups – noise activated cups which light up as fans celebrate – in more than 50 countries, as part of its...
Kellogg’s NYC Café to celebrate royal wedding with breakfast bash
To celebrate the wedding of Prince Harry to American actress Meghan Markle – which takes place at 5.30am New York Time – Kellogg’s NYC Café, in iconic Union...
Westons launches jazz promotion as part of £3.5m marketing investment
Westons Cider is ramping up investment behind its exclusively off-trade brand, Henry Westons, with a planned marketing spend of £3.5m over the next three years,...
Financial Times plans major brand experience campaign for FT Weekend
The Financial Times plans to invest heavily in a brand experience campaign this summer, aimed at supporting its recently-launched global marketing push for the FT...
Three launches pop-up Pug Brunch
Mobile phone network Three will be running a pop-up ‘All You Can Pug’ brunch to celebrate Puggerfly, the star of its latest ad campaign and, the network claims, the...
How food and drink sampling must adapt to consumer and marketer needs
May 08, 2018
Brands are needing to communicate their brand stories with more authenticity than ever to meet the demands of ever-changing consumer behaviour, says Ceri Gravelle of...