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Pepsi MAX brings back the Pepsi Taste Challenge

Pepsi MAX is calling consumers to experience the taste of the soft drink this summer.  From 2nd August, the brand is running the Pepsi MAX Taste Challenge in which...

Specsavers launches experiential campaign to reduce stigma of hearing loss

This summer, people across the UK will be able to take free preliminary hearing checks and advice as part of a Specsavers roadshow. The campaign launched on 26th July in...

TRO promotes senior leaders

Global brand experience agency TRO has announced two key senior leadership appointments. Former Chief Operating Officer Michael Wyrley-Birch has been promoted to Chief...

Halo Top launches three new UK flavours with thousands of free samples and giant floating ice-cream tub

American ‘guilt-free’ ice cream brand, Halo Top, is expanding its UK range with the introduction of three new flavours: Birthday Cake, Red Velvet and Oatmeal Cookie....

Hunter flies giant Wellington Boot hot air balloon around the world

This July, Hunter, the well-known rubber wellington boot and footwear brand, recently launched a giant hot air balloon in the shape of their iconic Original Wellington...

Kerry Foods is supporting its Fire & Smoke cooked meats range with a partnership with US NFL team the Jacksonville Jaguars, including a competition to win the star prize of a trip to Florida, plus a VIP experience at a Jacksonville Jaguars game and a behind-the-scenes stadium tour at TIAA Bank Field.

Kerry Foods offers ‘Fire & Smoke’ American Football Florida trip prize

Kerry Foods is supporting its Fire & Smoke cooked meats range with a partnership with US NFL team the Jacksonville Jaguars, including a competition to win the star...

Glenfiddich is launching a new campaign to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign broke on July 23rd 2018 in the USA, with sampling and experiential activations at the Taste of the Cocktails event in New Orleans, and will roll out in other lead markets later in the year – including France in September, the UK in October and Taiwan in 2019

Glenfiddich launches new campaign for Experimental Series

Glenfiddich is launching a new campaign to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign broke on...

Independent craft brewer BrewDog is supporting its flagship beer, Punk IPA, with a series of 'Punk State' activations across key UK cities this summer.

BrewDog declares UK cities ‘Punk States’ with free beer at city centre ‘roadblocks’

Independent craft brewer BrewDog is supporting its flagship beer, Punk IPA, with a series of ‘Punk State’ activations across key UK cities this summer. The...

The Kraken Black Spiced Rum has partnered with Kinetic, the UK’s leading out-of-home (OOH) agency, to bring the brand’s iconic mythical beast to life on the streets of East London as part of a major new creative 3D OOH campaign.

The Kraken brought to life with East London 3D mural

The Kraken Black Spiced Rum has partnered with Kinetic, the UK’s leading out-of-home (OOH) agency, to bring the brand’s iconic mythical beast to life on the streets...

Hellmann’s is bringing together food entrepreneurs from Britain, Berlin and California to serve up deli sandwiches to UK consumers as part of its Hellmann’s Real Food Tour.

Hellmann’s launches Real Food Tour

Hellmann’s is bringing together food entrepreneurs from Britain, Berlin and California to serve up deli sandwiches to UK consumers as part of its Hellmann’s Real...