Tag: event marketing, experiential, food, stunt
Deliveroo to recreate Lunch Atop a Skyscraper with 450ft high dining experience
Deliveroo is running its biggest stunt yet, inviting the public to re-create the iconic image, Lunch Atop a Skyscraper from 1932, which depicts New York construction...
Lush gives free coffee to those with reusable cups at new pop-up
Open for four weeks from Tuesday 14th August, Lush is running its #carrythecup pop-up vegan coffee shop. Located in the Lush Soho Studio on Beak Street, Lush in...
Carlsberg creates the world’s first waterfall-powered pub
For its new Build the Danish way campaign, Carlsberg have opened the world’s very first completely off-grid pub, powered only by waterfall. Agency Fold7 created...
MORE TH>N to run a West End Theatre play in a car
From 23rd August to Friday 24th August, London’s famed West End theatre district will soon be home to a play that takes place entirely in a car. The unique play...
Virgin Atlantic and Delta Air Lines run The Joint Venture pop-up pub
Virgin Atlantic and Delta Air Lines have transformed The Old Crown Public House on New Oxford Street, Holborn into The Joint Venture pub, a new pop-up serving 230 US...
The Magnum Pleasure Store hosts Instagram photography masterclass
Magnum ice cream’s world-famous Magnum Pleasure Store, this year located in London’s borough of Chelsea, is a hub for diverse events this summer –...
Mr Kipling unveils life-sized BFG statue made of cakes
At the end of July, food artist, Michelle Wibowo, unveiled one of Roald Dahl’s most beloved characters; The BFG, made entirely from Mr Kipling cakes. The sculpture was...
The Laughing Cow marks brand relaunch with ‘Snack Like You’ pop-up café
Popping up at London’s Spitalfields Market on Friday 10th and Saturday 11th August, Bel UK’s The Laughing Cow ‘Snack Like You’ café marks the...
Maker’s Mark announces craft-inspired bartender workshops
Maker’s Mark, the premium handcrafted American whisky, is working with agency White Label to launch its 2018 UK bartender engagement programme, The Makers. The...
Coca-Cola ‘Chill Zone’ in Vue, Westfield
In partnership with Coca-Cola European Partners and Vue Entertainment, integrated agency LIFE has launched the ‘Coca-Cola Chill Zone,’ a fully immersive...
