Tag: comment, event marketing, experiential, measurement, opinion
Hotpoint teams up with Jamie Oliver to inspire Fresh Thinking
To help promote their Fresh Thinking campaign, Hotpoint and experiential agency, XYZ, are taking their Fresh Thinking Mobile Kitchen on the road for a tour across the UK...
Franklin & Sons deliver cases of free gin to London offices
Franklin & Sons have launched the #FranklinFriday Gin-stant delivery service, offering office workers across London the chance to receive a free supply of its...
London Designer Outlet launches Check In To Win
Haygarth have partnered with London Designer Outlet to launch their first ever promotion-led experiential activation: Check In To Win. The travel-themed activation...
Dead Man’s Fingers spiced rum creates a barbershop focusing on craniums rather than hair
To launch their new Cornish spiced rum in London, Dead Man’s Fingers has created ‘SkullCuts,’ a unisex barbershop specialising only in ‘close to the bone’...
Santander launches ‘Tour de Force’ lead by Dame Jessica Ennis-Hill
Dame Jessica Ennis-Hill recently helped Santander and Transport for London (TfL) launch the UK’s first sightseeing cycle tour of landmarks linked with pioneering and...
Paddy Power prepares for the Pope with giant drive thru confession box
Paddy Power have given ‘lapsed Catholics’ the chance to get in a quick confession before the Pope’s upcoming visit to Ireland in a new mischievous...
Train stations are on-track to becoming one of the best places for brand experiences
When it comes to travel retail, train stations are rapidly catching up with airports, high streets, shopping malls and festivals, says Fiona Tindall from Blackjack...
Merlin appoints HeyHuman to promote world-first conservation project
Behavioural communications agency HeyHuman has been appointed by Merlin Entertainments as lead creative for a world-first conservation project for the SEA LIFE TRUST....
Vodafone creates cinema from 100 mobile phones
Vodafone recently launched the #VodafonePocketCinema, which invited shoppers at the Birmingham Bullring to take a seat in giant comfy deck chairs, devour some popcorn...
The role of measurement within experiential… one size does not fit all
Aug 29, 2018
The importance of experience within retail is well-known, but how do you measure its success? Paul Stanway, Creative Director of brand experience agency XYZ, explains...