Tag: brand experience, experiential, household appliances, laundry, PR, public relations, Samsung, shopper, shopper marketing, social media, stunt, stunts, Taylor Herring, white goods
Samsung reinvents iconic sculptures to help men face domestic appliance fear
Samsung is showcasing its high-tech washing machine, the QuickDrive, in a new campaign targeting men, after research found that 75% of men are suffering from ‘FODA’,...
Tesco Finest celebrates 20th birthday with Bompas & Parr edible exhibition
To mark the 20th anniversary of Tesco Finest, the retailer’s premium, own-brand food range, Tesco is inviting food-lovers to a free immersive exhibition, curated with...
Beck’s marks launch of new label designs with event and partnership with Print Club London
Beck’s beer, is launching six brand new label designs as part of its “Be Kreativ” campaign. The launch of these new labels will also be supported by a partnership...
The Royal British Legion run ‘Poppy Shop’ pop-ups across the UK
Experiential and events staffing specialist Kreate have been selected by The Royal British Legion to resource, manage and implement their ‘Poppy Shop’ pop-ups across...
Grocery Gurus launches 2019 multi-brand grocery experience programme
Market-leading multi-brand marketing agency Grocery Gurus launched details of their new £4 million 2019 Together Is Better shared grocery brand experience campaign...
ES Devlin and Google create a fluorescent red poetry-reciting lion at Trafalgar Square
From 18th to 23rd September, one of Trafalgar Square’s iconic lion statues was joined by an additional florescent red lion to promote London Design Festival. The...
Deadpool 2 brought back Blockbuster to the UK
Blockbuster Video recently made a nostalgic return to the British high street this month thanks to Ryan Reynolds’ wisecracking superhero Deadpool. A brand new...
Green and Black’s launch sampling campaign to introduce new ‘Velvet Fruit’ chocolates
Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of...
WKD engages students with sampling at key events
This autumn, WKD, owned by SHS Drinks, is using its Student Team to build brand awareness, drive trial of recent NPD launches and engage with students on a day-to-day...
Lurpak Softest runs touring roadshow experience
Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch of Arla Foods’ new butter variant, Lurpak Softest. The...
