Tag: activism, beauty, brand experience, experiential, female empowerment, feminism, pop-up
The Body Shop to host female empowerment pop-up event
Female empowerment, activism, discovery and self-care collide in the latest event from The Body Shop. The free pop-up will take place on 9th and 10th March at the Truman...
Krispy Kreme unveils ‘doughnut playground’ pop-up
It’s what’s on the inside that counts, and that’s certainly true with the opening of Krispy Kreme’s indulgent doughnut playground this March. The two-day...
When it comes to implementing great brand experiences, whatever you do, don’t forget the human
Written by Paul Cope, Managing Director of the IPM in collaboration with Andrew Orr, Client Services Director, TRO, Helen Hanson, Founder and Creative Director, Hel’s...
YES! Snacks to host free blindfolded food experience
This March, Londoners will be given the opportunity to #LiveMoreYes with a free blindfolded food experience – based on research showing that, when the sense of...
LEGO creates shoppable AR experience on Snapchat
KABOOKI, the company behind the LEGO Wear license, recently launched a limited edition clothing collection for adults. To promote the new clothing line, We Are Social...
Why personalisation is the sixth sense
Fiona Rayner (née Tindall), Head of Experiential & International Operations at Blackjack Promotions, explores the benefits of personalisation in sensory...
IKEA creates giant bath toys that help clear up the Thames
IKEA Greenwich has designed a unique remote-controlled boat that clears rubbish from polluted waterways. Created by Mother and introduced as part of the launch of IKEA...
Fatboy Slim and Deliveroo partner to give one winner their own ‘Deliverave’
Legendary DJ Fatboy Slim – AKA Norman Cook – has announced he will grant one customer the opportunity to have their pad transformed into the best house...
IPM to host sessions at the Event Production Show 2019
The IPM is an Association Partner of the Event Production Show and sole sponsor of the Brand Experience Theatre – a unique presentation and networking space...
British Airways creates two-tier experiential fanzone at Twickenham
CSM Live has designed, produced and is managing a two-tier fanzone, with bars and rugby challenges, for British Airways at Twickenham. It will help to celebrate their...
