Tag: AR, brand activation, campaign, experiential, Yakult
Yakult launches first AR experience to promote the science of wellbeing
Yakult UK is introducing its first-ever Augmented Reality experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing,...
RPM kicks off Cadbury Easter Egg Hunt with National Trust
This Easter weekend (Friday 19th – Monday 22nd) the annual Cadbury-National Trust Easter Egg Hunts will run across the Trust’s 306 properties across the UK. For the...
Families enjoy hands-on experience as CRAVE roars into the UK
Mars Petcare drew on the power of experiential marketing to launch CRAVE, its new ancestral pet food range, on the last weekend in March. The two-day activation,...
Bartenders around the world to celebrate Disaronno Day on 19th April
Disaronno – the world’s favourite Italian liqueur – will celebrate Disaronno Day on 19th April by activating a global event; “The Longest Shift”. Striking a...
Sky Atlantic joins forces with The British Army and ‘the Night’s Watch’ to launch Game of Thrones Season 8
Members of the public visiting the Tower of London were treated to a jaw-dropping spectacle as the British Army’s Coldstream Guards performed a rendition of the Game...
Fitbit will run one-day colour-themed event
To celebrate the launch of the new Fitbit Versa Lite smartwatch, Fitbit is turning up the colour at an exclusive, one-day-only event at Protein Studios, Shoreditch on...
Desperados creates the world’s largest video light show using partygoers’ phones
Desperados reached new levels of wild experimentation once again by redesigning the concept of a house party and proving amazing things can happen when you unplug and...
Hendrick’s Gin unveils floral phone booth portals to launch NEW limited-edition Midsummer Solstice gin
Hendrick’s Gin has launched its first ever limited-edition gin – Midsummer Solstice – with flower obliterations up and down the country. A number of experiential,...
Co-op expands its Live Nation festival roster
Co-op reveals plans to continue its partnership with Live Nation and open a 6,000 ft. pop up shop at six UK music festivals this year. The deal with Live Nation builds...
Huawei brings the Northern Lights to London
Huawei, the global technology leader is bringing the Northern Lights to London. Overlooking the iconic Tower of London, the Aurora Borealis will be staged by immersive...
