Tag: audiences, experiential, news, opinion, research
New research shows that younger consumers rate experiences over products
Alastair Lockhart, Insight Director at Savvy, reveals new survey findings on UK consumers and the types of activity that appeal to them. A new survey (of 1,000 UK...
KIND summer campaign turns kindness into power
To explore the true power of kindness, healthy snack bar brand KIND is launching a series of ‘Powered by KIND’ experiences in the UK this summer. Created and run by...
Omen all hours: Good Omens-themed secret bookshop to open in Soho
A five-floor immersive experience and exhibition disguised as a Soho bookshop is set to open in London, inspired by the much anticipated new Amazon Original series Good...
Booking.com announces the recreated Men in Black™: International Headquarters in London
Just in time for the release of Men in Black™: International, due in cinemas worldwide from 14 June, Booking.com has teamed up with Sony Pictures to present an...
eBay brings its Retail Revival programme to life in the UK
The world’s biggest online marketplace, eBay, has launched a campaign that brings its Global Impact programme, Retail Revival, to life in the real world. The...
Deliveroo plans to create “Great Wall of Chinese” in UK’s first Chinatown, Liverpool
To celebrate the nation’s favourite takeaway, Deliveroo is pulling its biggest stunt to date out of its delivery bag – a replica the ‘Great Wall of China’...
ELVIS dares to rebrand household favourite as “Dareylea”
Dairylea has announced the launch of an exciting new brand campaign, which sees it renamed as “Dareylea”. The initiative was developed in partnership with creative...
BMW i and National Trust unveil ‘Create with Nature’ roadshow
BMW i and the National Trust teamed up to roll out their ‘Create with Nature’ roadshow for the second year as part of an ongoing partnership. The series of...
Jackanory creates All Bar One takeover to highlight Chambord’s ‘Live Rose Tinted’ campaign
To raise awareness of Chambord’s ‘Live Rose Tinted’ campaign and drive sales of the French black raspberry liqueur, Jackanory have created a full exterior and...
Let’s talk about Tech baby
Sian Baker, Managing Director of The Producers rounds up the ‘Let’s Talk about Tech baby’ breakfast event and shares industry expert’s thoughts...
