Tag: brand activation, brand experience, campaign, experiential, promotional marketing
Haygarth launches Vodafone #BeUnlimited brand experience
To support the launch of Vodafone’s new unlimited data plans, Haygarth announces the #BeUnlimited experience– an immersive brand experience that invites consumers...
Mentos to ‘sweeten up’ the category with compliments
Mentos is investing £1.6m in its biggest campaign of the year. The new limited edition product aims to bring people together and inject a dose of innovation into the...
Vogue partner with Garnier, Dyson and Laura Mercier for beauty event
For the second year running Vogue House will be opening its doors for Five Days of Vogue Beauty – a programme of experiential and immersive events...
Hendrick’s Gin and Space create Launderette experience
Creative agency, Space, has developed a experiential campaign to bring premium gin Hendrick’s unconventional world to life this summer. The portal is a nod to...
Amplify creates Victorian-inspired gin palace for Sipsmith festival activations
Amplify has been tasked with helping Sipsmith Gin develop a festival presence inspired by the gin palaces of the 1820s. The activation, which runs at three festivals...
Campo Viejo brings to life pink fountain to celebrate its new rosé wine
This August, Campo Viejo, brings the vibrancy of Spain to the South Bank, London for one day only on Thursday August 15th. The star of the show will be the Campo Viejo...
Logic brings ‘steamtown’ to UK festivals
Experiential agency TRO has been working with Japan Tobacco International UK (JTI UK) to design and build “Logic Steamtown” – an interactive consumer installation...
Deliveroo offers dining experience in the sky
Deliveroo launches trials of ‘Roocopter One’ – the world’s first helicopter dining experience. London is to be the first city in the world to experience the...
Müller invites people to create their own Müller yogurt
Müller is inviting people to create their own Müller yogurt with up to 28,000 possible combinations available, at its first ever pop up shop. As the nation’s...
Creating experiential concepts for the youth market
Ben Bestford, Director at BAM Agency Ltd, shares the secrets to creating experimental concepts that engage youth markets. Experiential marketing is broadly defined as...
