Tag: brand activation, campaign, experiential, Premier Inn, promotional marketing
Premier Inn launches ‘Pillow Fight Club’ to celebrate its new pillow
Premier Inn is launching its ‘best ever’ pillow and has come up with a fun way to make use of its old pillows before they’re recycled. As the new pillows are...
Why virtual reality matters to experiential marketing
Lee McCarrick, Business Development Manager at Eventeem, shares how using virtual reality in experiential marketing campaigns create higher consumer engagement. Virtual...
The Body Shop creates ‘Dream Big’ beauty experience
The Body Shop is set to launch a beauty experience in London featuring workshops and complementary treatments designed to “pamper, inspire and inform”...
Jägermeister floating bar “the dark spirit” setting sail this Halloween
Jägermeister UK partners with Ladies & Gents bars for a phantom boat experience named “The Dark Spirit”, set to sail the canals of London this Halloween....
TripAdvisor launches competition to win a sleepover inside the Crystal Maze Live Experience
TripAdvisor has launched a competition to win a luxurious stay in the Aztec zone of the legendary Crystal Maze LIVE Experience. TripAdvisor, the renowned Crystal Maze...
Ariana Grande invites fans to “THANK U, NEXT” immersive event
When it was released last year, Ariana Grande’s self-empowerment pop anthem ‘thank u, next’ and its associated music video broke records and became a cultural...
Patagonia Action Works Café blends coffee with environmental activism
The Patagonia Action Works Café opens its doors for three weeks of activism and inspiration in London’s Broadway Market. Following the recent shut down of the Capital...
Vodafone launches augmented reality instant win promotion
This week Vodafone launched a time-limited new instant win promotion where customers could win the brand new iPhone 11 through an augmented reality game in various...
HTC invites Doctor Who fans to step into the Doctor’s Tardis with a VR experience
HTC is celebrating the launch of the VIVE Cosmos, its latest premium PC-based Virtual Reality (VR) system, and has teamed up with BBC Studios to offer Doctor Who fans...
Revlon opens 24hr Beauty Salon in London to celebrate its colorstay foundation
Revlon is opening a beauty salon in London’s for 24 hours with complimentary treatments to the public for an exclusive 24 hours only in celebration of America’s...
