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N2O brings Indian beer to the UK for Cricket World Cup activation

Experiential marketing agency N2O has delivered a brand awareness campaign for Indian beer brand Bira 91 in a sporting summer activation at the ICC Cricket World Cup...

Glamour launches beauty festival in partnership with Boots

Today, GLAMOUR announces the GLAMOUR Beauty Festival in Manchester in partnership with headline sponsor, Boots UK. The upcoming GLAMOUR Beauty Festival which is making...

BT creates pop-up to teach children how to code for ‘Beyond Limits’ campaign

On 23rd October, BT will host a pop-up activation in the centre of Piccadilly Circus. During the half-term break, children will get involved in the campaign’s...

Samsung takes consumers to the edge of space with SpaceSelfie

Samsung Electronics Co. Ltd announced a bold mission as it launches the Galaxy S10 5G into the stratosphere to give consumers the chance to get their face in space....

Patrón Tequila brings authentic Día de Muertos celebrations to Europe

This November, Patrón Tequila invites consumers to join extra-ordinary experiences and embrace the authentic spirit of the Día de Muertos celebration. From immersive...

Samsung announce unique event collaboration with Twitter

A new live event series, hosted by Alex Zane went live last week celebrating the world of Twitter threads and conversations. Samsung KX presents: Thread Talks is a...

Premier Inn launches ‘Pillow Fight Club’ to celebrate its new pillow

Premier Inn is launching its ‘best ever’ pillow and has come up with a fun way to make use of its old pillows before they’re recycled. As the new pillows are...

Why virtual reality matters to experiential marketing

Lee McCarrick, Business Development Manager at Eventeem, shares how using virtual reality in experiential marketing campaigns create higher consumer engagement. Virtual...

The Body Shop creates ‘Dream Big’ beauty experience

The Body Shop is set to launch a beauty experience in London featuring workshops and complementary treatments designed to “pamper, inspire and inform”...

Jägermeister floating bar “the dark spirit” setting sail this Halloween

Jägermeister UK partners with Ladies & Gents bars for a phantom boat experience named “The Dark Spirit”, set to sail the canals of London this Halloween....