Tag: brand activation, experiential, partnership marketing, promotional marketing
Just Eat hosts Love Island fan event
Just Eat is offering Love Island fans the chance to date like an islander at the Just Eat Ultimate Love Island Date Night event in Hackney, London today (10th February)....
Blackjack Promotions and beauty brand SUQQU couple up for personalised Valentine’s gifting
Selfridges London Beauty Hall will host a special Blackjack-staffed gift-wrapping service to customers purchasing SUQQU lipsticks for Valentine’s Day. This service...
Mulberry launches ‘Made to Last’ activation to promote sustainable future for LFW
This London Fashion Week, Mulberry launches the ‘Made to Last’ activation inspired by the brand’s responsibility commitments to past, present and future,...
John Cooper Clarke inspires the nation to write love limericks this Valentine Day
This Valentine’s Day, the Kraken Black Spiced Rum has partnered with John Cooper Clarke to launch the ‘most beastly’ poetry competition. To kick-start...
Klarna and Olivia Rubin team up to announce collaboration for LFW
Leading payments provider Klarna is excited to announce its London Fashion Week collaboration with British designer Olivia Rubin. Known for her joyful designs in...
Camille Walala installation teases new Lego arts and crafts building concept
Artist Camille Walala unveiled her interactive work at Coal Drops Yard in London’s Kings Cross to introduce the new 2D play concept from the LEGO Group – LEGO®...
Cadbury launches the ‘Make it Yours’ campaign for its in-home hot chocolate
Cadbury has launched a brand activation called ‘Make It Yours’, delivered by VCCP, and offered consumers the chance to customise their own hot chocolate creation...
Blackjack Promotions partners with China Travel Outbound and English Heritage to bring celebration dance to Stonehenge
In response to a brief from English Heritage, China travel marketing experts China Travel Outbound suggested Stonehenge play host to a lion dance to celebrate the...
Hellmann’s introduces vegan rain-bao buns to brighten up January
This weekend, Hellmann’s developed a series of plant-powered pastel mayo’s, which starred in £1.00 bao buns served from a pop-up food truck at BOXPARK...
The merging worlds of retail and experiential
Chris Wareham, Managing Director at Mash Staffing, shares how brand experience is reshaping retail to create better connections with consumers. Experiential is a...
