Tag: alcohol, celebrity endorsement, Coors, event marketing, exclusive events, experiential, Molson Coors, Sense, shopper, shopper marketing, social media
Coors Light takes its Ice Cave to Glasgow
Building on its successful brand activations in Sheffield, Birmingham and Dublin last year, beer brand Coors Light has been giving Glaswegians the chance to sample...
New appointments at Blackjack Promotions
Blackjack Promotions, one of Europe’s leading airport staffing, travel retail and experiential marketing agencies, has promoted two members of its team to senior...
BEcause moves into Ireland
Experiential marketing group BEcause has expanded its reach into Ireland by joining with Dublin-based agency Imagine. The new partnership will see Imagine rebranded...
TRO takes Volvo on the festival trail
Event and experiential agency TRO is again working on Volvo Cars’ brand sponsorship at UK festivals across the summer and autumn 2016. Building on the success...
Hendrick’s bus-and-tonic rides
Hendrick’s Gin is offering London commuters the chance to drink a selection of cocktails and enjoy a cucumber macaron as they tour London in a classic Routemaster...
Budweiser partners Tomorrowland
Budweiser has announced a three-year global partnership with Belgian festival Tomorrowland, one of the largest international electronic music festivals in the world, as...
Lipton Ice Tea Extend Your Weekend
Britvic’s Extend Your Weekend Monday morning event campaign for Lipton Ice Tea continues this Monday (July 11th) at London’s Truman Brewery in Brick Lane, with Adam...
Freeman appoints content manager
Freeman, the global provider of brand experiences, has appointed Brea Carter to the newly-created role of content manager and copywriter, in a move designed to enhance...
Renault Twingo London awareness drive
Renault last week unleashed a fleet of 70 Renault Twingos throughout central London so the capital’s public could test drive or test ride for free, to raise awareness...
Red Bull Culture Clash limited can
Red Bull Culture Clash limited can Red Bull has launched a limited edition Culture Clash can to support its summer music event, Red Bull Culture Clash, which brings...
