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The world of work is changing, and more and more people are taking advantage of the ‘gig economy’. But it’s nothing new for the marketing industry, particularly experiential, says Shushanah Bull of BD Network

It’s hard to ignore the gig economy

The world of work is changing, and more and more people are taking advantage of the ‘gig economy’. But it’s nothing new for the marketing industry, particularly...

Independent Events, a multi-award winning experiential agency based in the North East of England, has been appointed by two new clients to create events this Halloween.

Agency Independent Events runs spooky Halloween for shopping centres

Independent Events, a multi-award winning experiential agency based in the North East of England, has been appointed by two new clients to create events this Halloween....

The events and experiential industries can benefit from specialist apps, says Greg Lusk of Liveforce. SPONSORED COMMENT

How can automation software and staffing apps benefit the promo industry?

The events and experiential industries can benefit from specialist apps, says Greg Lusk of Liveforce. SPONSORED COMMENT The role of technology should be to make our...

Peroni Nastro Azzuro is putting its rich Italian heritage centre-stage in a social media and influencer content-based campaign developed for the beer brand by integrated marketing agency HeyHuman in support of this year's House of Peroni residency, which is being managed by M&C Saatchi PR.

Peroni Nastro Azzurro brings ‘Infused with Italy’ campaign to London pop-up

Peroni Nastro Azzuro is putting its rich Italian heritage centre-stage in a social media and influencer content-based campaign developed for the beer brand by integrated...

Staffing and experiential agency StreetPR has made a public commitment to staff quality by announcing the launch of a new team dedicated to closely monitoring the behaviour and performance of its brand ambassadors. This will be on top of carrying out its usual checks on ongoing campaigns.

StreetPR to plough 2% of turnover back into quality control

Staffing and experiential agency StreetPR has made a public commitment to staff quality by announcing the launch of a new team dedicated to closely monitoring the...

Vaping brand Logic is gearing up to attend two of the UK’s biggest music festivals in the coming weeks. As part of the brand’s summer activity, Logic is attending attend Boomtown and Reading festivals this August.

Logic vapes makes foray into UK festivals

Vaping brand Logic is gearing up to attend two of the UK’s biggest music festivals in the coming weeks. As part of the brand’s summer activity, Logic is attending...

Pet insurer MORE TH>N (More Than) has launched the Pet Paws-Port Photo Booth, a free service offering dog owners the chance to have a high-quality passport photo taken of their pet pooch.

More Than launches first passport photo booth for dogs

Pet insurer MORE TH>N (More Than) has launched the Pet Paws-Port Photo Booth, a free service offering dog owners the chance to have a high-quality passport photo...

McDonald’s and Cadbury have both signed up as brand partners for the fifth Fusion Festival, taking place this year over the weekend of September 2-3 in Liverpool. Capital FM is again official media partner.

McDonald’s, Cadbury, Capital link with Fusion Festival

McDonald’s and Cadbury have both signed up as brand partners for the fifth Fusion Festival, taking place this year over the weekend of September 2-3 in Liverpool....

Heineken has launched an on-pack promotion for its Desperados tequila-flavoured beer which highlights the brand’s sponsorship of three of the biggest music events taking place across the country.

Desperados celebrates festival season 2017 with on-pack promotion

Heineken has launched an on-pack promotion for its Desperados tequila-flavoured beer which highlights the brand’s sponsorship of three of the biggest music events...

A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners.

Nation’s dogs get VIP treatment

A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners. VIP will be appearing at more...