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Brands including alcohol-free Budweiser Prohibition Brew, Walkers Max Strong, Branston, Primula and Bodean’s have signed on as partners for National BBQ Week, a multi-brand experiential, sampling and marketing campaign which returns for the 22nd year from Monday May 28th.

Big brands get behind 22nd National BBQ Week

Brands including alcohol-free Budweiser Prohibition Brew, Walkers Max Strong, Branston, Primula and Bodean’s have signed on as partners for National BBQ Week, a...

Asahi Super Dry, the Super Premium Japanese beer, has launched a significant outdoor and online advertising campaign, as well as embarking on a series of partnerships – including this weekend’s Arcadia Festival – that will see the beer at the forefront of immersive experiences across London this summer.

Asahi Super Dry uses partnerships, immersive experiences in summer campaign

Asahi Super Dry, the Super Premium Japanese beer, has launched a significant outdoor and online advertising campaign, as well as embarking on a series of partnerships...

To celebrate its 40th birthday, and its new Birthday Cake flavour, ice-cream brand Ben & Jerry’s ran a giant birthday cake themed ball pit at London’s Old Spitalfields Market.

Ben & Jerry runs birthday cake ballpit sampling event

To celebrate its 40th birthday, and its new Birthday Cake flavour, ice-cream brand Ben & Jerry’s ran a giant birthday cake themed ball pit at London’s Old...

Creative experiences group Because has named Natasha Blevins, as its new Creative Director.

Because names Natasha Blevins as Creative Director

Global creative experiences group Because has announced the appointment of Natasha Blevins, formerly Creative Director at FCB Inferno, to the same role at Because, as...

Creative events agency WONDER London has recruited David Crease in the newly-created role of Design Director.

David Crease joins WONDER London as Design Director

Creative events agency WONDER London has recruited David Crease in the newly-created role of Design Director. Reporting directly into Creative Director Chris Helliwell,...

Cadbury is launching Creme Egg Camp, an “immersive haven” for Cadbury Creme Egg lovers. The camp will be open for five weeks from January 19th 2018 in Old Street, London, and will serve a range of Creme Egg inspired treats against a backdrop of a display of Creme Egg “hunting paraphernalia.” All proceeds from selling tickets will go the The Prince's Trust charity.

Cadbury launches Creme Egg Camp experience

Cadbury is launching Creme Egg Camp, an “immersive haven” for Cadbury Creme Egg lovers. The camp will be open for five weeks from January 19th 2018 in Old Street,...

London live brand engagement agency Kru Live is claiming to be the first UK agency to accept digital currencies for payment for both UK-based and international work. KruLive will now take payment in any of the top five cryptocurrencies: Bitcoin, Ethereum, Ripple, Dash and Litecoin.

Experiential specialists Kru Live “first UK agency to accept BitCoin”

London live brand engagement agency Kru Live is claiming to be the first UK agency to accept digital currencies for payment for both UK-based and international work....

Tozer Seeds has been running a pop-up to promote Kalettes, a natural cross between kale and Brussels sprouts, at Hoxton's Railway Arch, Geffrye Street, London.

Kalettes pop-up pushes vegetables in trendy Hoxton

Tozer Seeds has been running a pop-up to promote Kalettes, a natural cross between kale and Brussels sprouts, at Hoxton’s Railway Arch, Geffrye Street, London....

Hugh Robertson, Founder and CEO of experiential agency RPM, is joining a ski trek to the South Pole to raise money for charities The Prince’s Trust and The Roundhouse Trust.

RPM’s Hugh Robertson in South Pole trek for Prince’s Trust and Roundhouse Trust

Hugh Robertson, Founder and CEO of experiential and event agency RPM, is joining a ski trek to the South Pole to raise money for charities The Prince’s Trust and The...

Whole Earth, the UK’s market-leading peanut butter brand, has created the first-ever peanut butter fondue bar in Shoreditch, London, which will be open to the public on November 24th to 25th.

Whole Earth brand creates peanut butter pop-up fondue bar

Whole Earth, the UK’s market-leading peanut butter brand, has created the first-ever peanut butter fondue bar in Shoreditch, London, which will be open to the public...