Tag: alcohol, Bacardi, Bacardi Brown Forman Brands, BBFB, cocktails, event marketing, experiential, festivals, LCW, London Cocktail Week, on-trade, partnership, partnerships, sampling, shopper marketing, trade marketing
BBFB links with London Cocktail Week
Bacardi Brown-Forman Brands (BBFB) will be running a series of activities to mark this year’s London Cocktail Week, running from 3rd to 9th October 2016, with...
Carabao launches through-the-line push
Carabao Energy Drink has launched a new multi-million pound integrated marketing campaign entitled ‘Free Your Inner Carabao’, featuring press, digital, outdoor,...
BMW goes retro at Goodwood
BMW is going back to the future for its stand at this weekend’s Goodwood Revival historic motor race meeting. As the whole theme of the Goodwood Revival event...
INITIALS puts Bateman on board
Integrated agency INITIALS has promoted Rachel Bateman, director and head of live engagement, to its senior leadership board as part of the agency’s ongoing...
Duracell sets pace for Great Run
Duracell and the Great Run Series have announced that the Great North Run will feature pacemakers for the first time ever when the runners take to the streets of...
Barefoot Tat-Toes reveal passions
Championing its core values of diversity and inclusivity, Barefoot Wine & Bubbly has been taking its #BareYourSole campaign directly to the people with the Barefoot...
Eisberg wine partners Tour of Britain
Eisberg, the UK’s leading alcohol-free wine brand, has agreed a three-year sponsorship deal to become the Official Wine Partner for the Tour of Britain, the UK’s...
Red Bull North vs. South eSports promo
Red Bull has launched a limited edition Gaming 4-pack linked directly to its biggest eSports event, Red Bull 5G. Red Bull 5G offers consumers the chance to compete in...
TRO takes Volvo on the festival trail
Event and experiential agency TRO is again working on Volvo Cars’ brand sponsorship at UK festivals across the summer and autumn 2016. Building on the success...
Marques de Caceres Rioja supports Manchester Fiesta
Leading Rioja brand Marques de Caceres is bringing the sights, sounds and tastes of Spain to Manchester this September, after its UK importers, Halewood International,...
