Tag: dairy industry, dairy products, event marketing, experiential, flavoured milk drinks, Nurishment, retail, sampling, soft drinks, supplements, vitamins
Nurishment launches #CanDo campaign
Nurishment is launching a new campaign designed to raise awareness of the vitamin-enhanced milk brand among students and young adults. Launching last week with an...
Ketel offers chance to rule an offshore kingdom – for a day
Dutch vodka brand Ketel One is running an Instagram competition offering consumers in the UK, US and Canada the chance to win a stay at the Ketel One Huis, an offshore...
Nation’s dogs get VIP treatment
A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners. VIP will be appearing at more...
What If London joins IPM
The Institute of Promotional Marketing has announced that established events, brand and media partnerships company What If London has joined its network of influential...
Cadbury Egg Hunts launch at National Trust sites
Mondelēz-owned confectionery brand Cadbury is again partnering the National Trust and National Trust for Scotland for the Cadbury’s Great British Egg Hunt campaign....
Sense names Reddrop Staffing Director of Real People
Real world marketing agency Sense has promoted Account Director Kelda Reddrop to head up its staffing arm, Real People. In her new role as Staffing Director, Reddrop...
Gillette ‘Win New Zealand trip to watch Lions’ promo
Shaving brand Gillette is celebrating its partnership with the British & Irish Lions rugby team with a new film featuring international rugby player George North...
Heineken announces Rugby World Cup partnership
Brewing giant Heineken will be giving away tickets to the Rugby World Cup in Japan in 2019 as part of its latest deal with the sport’s governing body, World Rugby. The...
PG tips partners Red Nose Day 2017
PG tips is the official Red Nose Day partner for the 2017 charity fundraising initiative, organised by charity Comic Relief. The brand has launched a #1MillionLaughs...
‘Pay With A Poem’ on World Poetry Day 2017
Viennese family-owned coffee company Julius Meinl is celebrating this year’s World Poetry Day on March 21st with its fourth annual ‘Pay With A Poem’ initiative....
