Tag: alcohol, Eisberg, event marketing, experiential, low alcohol, non-alcoholic drinks, partnership, partnership marketing, partnerships, sampling, shopper, shopper marketing, sponsorship, sports, sports sponsorship
Eisberg extends Tour of Britain cycling race support
Alcohol-free wine brand Eisberg is continuing to support the Tour of Britain cycling race following the success of last year’s sponsorship, and will again be handing...
Cobra ‘Brewed smooth for all food’ campaign partners London Food Month
Molson Coors has launched a campaign designed to celebrate its award-winning beer brand Cobra’s strong connection with food. The ‘Brewed Smooth for All Food’...
Hooch encourages consumers to “Live the Hooch Life” with #HOOCHLIFE campaign
In the follow up to its hugely successful ‘Outrageously Refreshing’ 2016 activity, which reached over 27 million consumers across social media, Hooch has launched...
Tsingtao sponsors ‘Ping Pong Fight Club’
Chinese beer brand Tsingtao is sponsoring Ping Pong Fight Club, an inter-company ping pong tournament, and has launched a campaign to engage businesses across the UK...
Strongbow launches £10,000 ‘Epic Festival Entrance’ promo
Heineken cider brand Strongbow is offering the chance to win a ‘Make an Epic Festival Entrance’ prize package worth up to £10,000, including entrance to the...
McDonald’s, Cadbury, Capital link with Fusion Festival
McDonald’s and Cadbury have both signed up as brand partners for the fifth Fusion Festival, taking place this year over the weekend of September 2-3 in Liverpool....
Coors Light takes its Ice Cave to Glasgow
Building on its successful brand activations in Sheffield, Birmingham and Dublin last year, beer brand Coors Light has been giving Glaswegians the chance to sample...
Desperados celebrates festival season 2017 with on-pack promotion
Heineken has launched an on-pack promotion for its Desperados tequila-flavoured beer which highlights the brand’s sponsorship of three of the biggest music events...
Maximuscle ‘Make Gains’ at BodyPower Expo
Leading sports nutrition brand Maximuscle saw thousands of fitness fanatics visit its stand at this year’s BodyPower Expo from May 12 14, 2017. The event was the first...
RHS Chelsea Flower Show 2017 to feature major experiential activation
The Royal Horticultural Society (RHS) has commissioned full-service event production and brand experience agency, Event Concept | Veevers Carter to deliver an ambitious...
