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Barefoot Wine & Bubbly will be touring the UK this summer in a branded VW camper van, encouraging consumers to share what is unique about themselves by sharing fun pictures taken in the brand’s surfboard gif booth across social media.

Barefoot Wine & Bubbly BareYourSole campaign

Barefoot Wine & Bubbly will be touring the UK this summer in a branded VW camper van, encouraging consumers to share what is unique about themselves by sharing fun...

Weetabix on the Go breakfast drink will be sampled to 200,000 festival goers this summer, following a deal between Weetabix and live entertainment company Live Nation.

Weetabix on the Go signs deal with Live Nation

Weetabix on the Go breakfast drink will be sampled to 200,000 festival goers this summer, following a deal between Weetabix and live entertainment company Live Nation....

To celebrate Prudential RideLondon 2017, taking place today and tomorrow, Amstel has enlisted the help of cycling superstar and Olympian Mark Cavendish to open the world’s first ever ‘ice-bath pub’, where cyclists can rest their weary legs in cold tubs while enjoying a cold, refreshing Amstel Bier.

Mark Cavendish turns publican for Amstel Cold Tub Pub for Prudential RideLondon 2017

To celebrate Prudential RideLondon 2017, taking place today and tomorrow, Amstel has enlisted the help of cycling superstar and Olympian Mark Cavendish to open the...

Rowntree’s has backed the launch of its new 30% less sugar range of Fruit Pastilles and Randoms with a brightly-coloured factory-style pop up full of bending pipes, with a “sushi belt” of tasting opportunities at the centre, giving people a chance to try the reduced sugar range in a uniquely Rowntree’s way.

Rowntree’s ‘sushi belt’ activation for lower sugar range

Rowntree’s has backed the launch of its new 30% less sugar range of Fruit Pastilles and Randoms with a brightly-coloured factory-style pop up full of bending pipes,...

With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand will again be touring family-friendly festivals this summer.

Dorset Cereals embarks on 2017 UK tour

With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand will again be...

Britvic is to run a sampling campaign at UK universities to promote the latest addition to the Pepsi MAX flavour portfolio – Pepsi MAX Ginger. The campaign will centre around a state-of-the-art photo booth experience to drive social sharing.

Pepsi MAX Ginger experiential sampling and photo activation

Britvic is to run a sampling campaign at UK universities to promote the latest addition to the Pepsi MAX flavour portfolio – Pepsi MAX Ginger. The campaign will centre...

Japanese automaker Nissan is launching a campaign for INFINITI, its luxury vehicle division, which offers five lucky winners the opportunity to test drive a real Renault Sport Formula One Team car this October.

Nissan launches INFINITI F1 experience prize draw

Japanese automaker Nissan is launching a campaign for INFINITI, its luxury vehicle division, which offers five lucky winners the opportunity to test drive a real...

SHS Drinks has launched a new heavyweight interactive campaign for WKD and its low-calorie variant NKD which the company says will reach two million 18 to 24-year-old consumers every week throughout the summer until September.

WKD summer experiential/social campaign

SHS Drinks has launched a new heavyweight experiential and social interactive campaign for WKD and its low-calorie variant NKD which the company says will reach two...

Car manufacturer Vauxhall has delivered a fully immersive experience at this year’s Goodwood Festival of Speed, including a Virtual Reality driving simulation, a ‘digital windscreen defrost’ challenge, a Vauxhall Car Wash fun photo opportunity and child-friendly areas.

Vauxhall delivers immersive experience at Goodwood Festival of Speed 2017

Car manufacturer Vauxhall has delivered a fully immersive experience at this year’s Goodwood Festival of Speed, including a Virtual Reality driving simulation, a...

Belvoir Fruit Farms, makers of the Belvoir brand of fruit cordials, is backing its Little Drop of Lovely marketing campaign with a hot air balloon which will tour UK food and countryside festivals, including Bristol Balloon Fiesta, and selected supermarkets.

The Belvoir Balloon adds ‘A Little Drop of Lovely’ to UK festivals and supermarkets

Belvoir Fruit Farms, makers of the Belvoir brand of fruit cordials, is backing its Little Drop of Lovely marketing campaign with a hot air balloon which will tour UK...