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Household towel brand Plenty is collaborating with Disney ahead of the hotly-anticipated launch of the Disney∙Pixar film Incredibles 2, which will be released in UK cinemas on July 13th.

Plenty launches Incredibles 2 on-pack offer

Household towel brand Plenty is collaborating with Disney ahead of the hotly-anticipated launch of the Disney∙Pixar film Incredibles 2, which will be released in UK...

Essity, the Swedish health and hygiene group, is backing its new Cushelle Quilted toilet paper variant, launched in January, with an integrated below-the-line campaign aimed at helping drive awareness and trial of the new variant – which is claimed to be the brand’s “most cushiony-soft toilet tissue ever”.

Cushelle runs ‘Quiltiest’ integrated campaign

Essity, the Swedish health and hygiene group, is backing its new Cushelle Quilted toilet paper variant, launched in January, with an integrated below-the-line campaign...