Tag: education, education & training, incentive & motivation, industry, industry news, Institute of Promotional Marketing, IPM, IPM Diploma, IPM Legal Advisory Service, mechanics, motivation, promotional marketing, promotional marketing industry, promotional mechanics, self-regulate, self-regulation, self-regulatory system, staff motivation
IPM graduation 2017
The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...
IPM 30 Under 30 2017 winners announced
The IPM has announced the results of its IPM 30 Under 30 2017 search for emerging talent in the promotional marketing industry. Carey Trevill, Managing Director of the...
IPM Experiential Effectiveness event
How to measure and improve the effectiveness of experiential marketing was the focus of an event run by the IPM Experiential Council as part of the IPM’s contribution...
IPM 30 Under 30 2017
The IPM’s 30 Under 30 program recognises the promotional marketing industry’s next generation of leaders whose creativity, knowledge and drive are vital to the...
Pitching is like a bowl of Chilli
Well if “Life is a box of chocolates” as Forest Gump said, then it’s amazing how similar pitching for new business resembles making a bowl of chilli!...
whynot! links with Stirling Uni management school
Creative agency whynot! thinkpeople has announced a key partnership with Stirling University’s Management School. The partnership will allow the agency to work with...
Achieving effectiveness
Oct 27, 2016
With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion Effectiveness is described as...