Tag: Creo, digital, digital displays, digital Out of Home, DS Smith, in-store, point of sale, POS, press, radio, research, retail, shopper, shopper marketing, television, TV, TV advertising
Creo study: PoS ’more influential’ than TV, radio, press
Eight out of 10 marketers rank Point of Sale (POS) as the most influential marketing channel for influencing shopper purchasing decisions, ahead of traditional channels...
