Tag: digital, digital displays, digital Out of Home, digital screens, DOOH, ethical marketing, free, free content, free promotion, health and wellbeing, Household cleaning, household products, laundry, leisure, location-based, marketing to children, marketing to families, marketing to mums, mobile, MullenLowe, Ocean Outdoor, OOH, Out of Home, Persil, play, proximity marketing, real-time, shopper, shopper marketing, shopping centres, Unilever, Westfield, WiFi
Persil celebrates 10th anniversary of ‘Dirt is Good’ with real-time DOOH park push
Persil UK has been encouraging families in London to get outdoors and active to celebrate the 10th anniversary of the launch of the brand’s ‘Dirt is Good’...
Tesco hyper-local ‘However you do your Christmas’ DOOH campaign
Tesco is combining store data with DOOH.com’s RUSH delivery platform to deliver festive product offers and individual store opening hours to digital Out of Home...
Galaxy Note8 Takes Over London Waterloo
Samsung has been supporting the launch of the Galaxy Note8 with experiential and Out-of-Home take-overs of key locations in some of the world’s busiest cities,...
Eurowings and partners launch #FlyWithEd VR campaign in London
German low-cost airline Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations...
Grace Foods puts biggest ever investment behind Grace Say Aloe
Grace Foods UK is encouraging consumers to #RebootNormal with its biggest ever investment in its Grace Say Aloe soft drinks range. The £1million campaign runs from July...
Creo study: PoS ’more influential’ than TV, radio, press
Eight out of 10 marketers rank Point of Sale (POS) as the most influential marketing channel for influencing shopper purchasing decisions, ahead of traditional channels...
Mobile Media and Hype Live Media become MMedia Group
UK promotional staff provider and experiential agency Hype Live Media has merged with sister company Mobile Media under the new MMedia Group (MMG) corporate...
Pizza Hut appoints Inspired Thinking Group
Pizza Hut Restaurants has appointed Birmingham-based marketing services and technology company Inspired Thinking Group (ITG) to provide print and artwork services for...
Optiwell Waterloo Station domination
London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell. The activity involves the takeover of...
Tetley unveils animated sales assistant
UK tea brand Tetley has introduced an attention-grabbing holographic version of brand character Gaffer, who is appearing in selected Cash & Carry and wholesalers....
