Tag: Big Fish, Clipper, Clipper Teas, content marketing, digital, Exposure, Fairtrade, green tea, hidden camera, hot beverages, money back, outdoor, shopper, shopper marketing, transport, trial and awareness, Truthful Green Tea Shop, Wessanen UK, YouTube
Clipper Teas New Year campaign
Fairtrade green tea brand Clipper Teas is running a ‘New Year Revolutions’ integrated campaign with outdoor and transport advertising and a ‘money back’...
Tetley £10m 2016 shopper campaign
Tetley is investing £10m in an integrated and shopper marketing campaign to change consumers’ attitudes to tea, with a particular focus on the younger demographics....
Taco Bell US gamified loyalty app
Taco Bell is targeting younger ‘Millennial’ consumers with a new mobile game, Explore, that encourages people to exemplify the brand slogan ‘Live Mas’ on social...
Cadbury Creme Egg trade ‘shelfie’ comp
Mondelēz International is to run a trade promotion in Spring 2016 offering retailers stocking its Gooless Cadbury Creme Egg range the chance to win up to £250 in a...
Peperami Darts social TV channel
Peperami, the sponsor of the Professional Darts Corporation, is launching a dedicated social TV channel hosting behind the scenes content and social banter live from the...
Takumi links brands with Instagram influencers
Instagram is now more able to influence consumer behaviour than Facebook, Twitter and even celebrities, according to research published to mark the launch of Takumi, a...
Amaze One new Business Development Head
Amaze One, the CRM agency based in London, Manchester, Somerset and Bristol, has appointed Tom Rowland-Hill as Head of Business Development, following a strong year of...
Tetley unveils animated sales assistant
UK tea brand Tetley has introduced an attention-grabbing holographic version of brand character Gaffer, who is appearing in selected Cash & Carry and wholesalers....
Duracell Star Wars Blippar packs
Duracell and Lucasfilm have announced a new partnership and creative campaign ahead of the highly anticipated release of Star Wars: The Force Awakens, featuring limited...
Louis XIII Cognac locks film up for 100 years
Cognac Louis XIII has made a film starring John Malkovich and directed by Robert Rodriguez, which imagines the world 100 years from now – but no-one is going to be...
