Tag: company news, coupons, digital, Eagle Eye, loyalty, loyalty programs, mobile, online, retail, retailer loyalty, shopper, shopper marketing, vouchers
Eagle Eye makes Tim Mason chairman
Digital loyalty and shopper rewards platform Eagle Eye Solutions has appointed former Tesco deputy chief executive Tim Mason as its new chairman. The appointment, which...
Freeman names Mayo EMEA marketing chief
Freeman, the world’s largest brand experience company according to US magazine Ad Age, has appointed Sarah Mayo to the newly created role of Marketing Director, EMEA....
Kraft Heinz, NHL: Kraft Hockeyville USA
Kraft Heinz in the US is linking with the National Hockey League, the National Hockey League Players’ Association (NHLPA), NBC Sports Group and USA Hockey to find...
Clipper Teas New Year campaign
Fairtrade green tea brand Clipper Teas is running a ‘New Year Revolutions’ integrated campaign with outdoor and transport advertising and a ‘money back’...
Tetley £10m 2016 shopper campaign
Tetley is investing £10m in an integrated and shopper marketing campaign to change consumers’ attitudes to tea, with a particular focus on the younger demographics....
Taco Bell US gamified loyalty app
Taco Bell is targeting younger ‘Millennial’ consumers with a new mobile game, Explore, that encourages people to exemplify the brand slogan ‘Live Mas’ on social...
Cadbury Creme Egg trade ‘shelfie’ comp
Mondelēz International is to run a trade promotion in Spring 2016 offering retailers stocking its Gooless Cadbury Creme Egg range the chance to win up to £250 in a...
Peperami Darts social TV channel
Peperami, the sponsor of the Professional Darts Corporation, is launching a dedicated social TV channel hosting behind the scenes content and social banter live from the...
Takumi links brands with Instagram influencers
Instagram is now more able to influence consumer behaviour than Facebook, Twitter and even celebrities, according to research published to mark the launch of Takumi, a...
Amaze One new Business Development Head
Amaze One, the CRM agency based in London, Manchester, Somerset and Bristol, has appointed Tom Rowland-Hill as Head of Business Development, following a strong year of...
