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The initiative forms part of Herbal Essences’ new 360° support campaign which includes TV and print advertisements, PR, plus in-store, digital and social media activations.

P&G Herbal Essences ‘Free Haircut’

Procter & Gamble (P&G) is boosting consumer awareness of its Herbal Essences brand with a ‘Free Haircut’ promotion this summer. Running from now until...

Haywards pickles' ‘Lad in Salad’ campaign targets millennial males and features vloggers The Mean Machines demonstrating that pickled veg livens up salads.

Haywards puts ‘Lad’ into salad

Haywards, Britain’s best-selling pickled vegetable brand, is set to launch a new campaign to target millennial males. The ‘Lad in Salad’ campaign is digitally led...

Walkers and Heinz have linked up for the latest on-pack promotion, “Go Barmy for a Sarnie”, from the UK’s leading savoury snack brand.

Walkers, Heinz sandwich-inspired crisps

Walkers and Heinz have linked up for the latest on-pack promotion, “Go Barmy for a Sarnie”, from the UK’s leading savoury snack brand. Walkers has released six new...

Shredded Wheat has launched a new brand platform with the message that, on a breakfast of Shredded Wheat, consumers won’t ‘do’ life, they’ll ‘shred it’.

Shredded Wheat ‘shred’ life

Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, consumers won’t just ‘do’ life, they’ll...

Mars has launched its Sweet Sundays on-pack promotion for the fifth year running, offering consumers free cinema tickets for Sunday screenings.

Mars ‘Sweet Sundays’ back

Mars Chocolate UK has launched its Sweet Sundays promotion for the fifth year running, offering consumers the chance to collect codes from packs and trade them in for...

Love2shop adds to B2B team

Corporate gift card and voucher provider Love2shop Business Services has launched a new team dedicated to the delivery of comprehensive, account managed, customer and...

Doritos' new flavour campaign offers the chance to win £20,000 by voting to eliminate one of two new flavours – Sizzling Salsa or Ultimate Cheeseburger.

Doritos £20,000 choice challenge

Doritos has launched a new flavour campaign, offering consumers the chance to win £20,000 by voting to eliminate one of two new flavours – Sizzling Salsa or Ultimate...

As part of the Smarter Working Initiative, leading conference call provider Powwownow has launched a social media campaign challenging people to take selfies of themselves working flexibly and post them on Instagram and Twitter using the campaign hashtag #Flexie – short for flexible working selfie.

Powwownow #Flexie challenge

As part of the Smarter Working Initiative, leading conference call provider Powwownow has launched a social media campaign challenging people to take selfies of...

Strongbow – the UK’s number one cider brand – has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016, including an on-pack competition to win limited edition glasses.

Strongbow ‘Let’s Own It’ campaign

Strongbow – the UK’s number one cider brand – has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016,...

National Tyres and Autocare, Sony Mobile, O2 for O2 Priority and cleaning technology company Karcher are supporting the UK release of the new Ghostbusters.

Sony Pictures Ghostbusters partners

Four high profile UK brand partners will support the UK release of the new Ghostbusters film on Monday July 11th 2016, including National Tyres and Autocare, Sony...