Tag: celebrity endorsement, competition, competitions, content, content marketing, digital, Gaviscon, Great British Chefs, influencer marketing, influencers, OTC pharmaceuticals, partnership, partnership marketing, partnerships, shopper, shopper marketing, social media, sponsorship
Gaviscon in biggest-ever Xmas campaign
Market leading heartburn and indigestion brand Gaviscon has teamed up with culinary experts Great British Chefs to help consumers embrace the festive season and enjoy...
Monster Energy X Games US snowsports trip
Monster Energy is running a UK promotion offering consumers the chance to win a trip to the Winter X Games in Aspen, Colorado, USA, in January 2017. The X Games is an...
Oculus launches UK experiential retail tour
Virtual Reality headset company Oculus has kicked off ‘Rift and Touch’, a retail brand experience taking place at shopping centres across the UK. The tour started...
Müller and NBA Global Games London 2017
Müller Rice has announced an extended partnership with the US National Basketball Association (NBA) that sees the brand become an official marketing partner of the...
Sun-Pat Fuel Your Dreams campaign
Sun-Pat peanut butter has teamed up with Olympic gold medal winning swimmer Adam Peaty and TV and Olympic presenter Helen Skelton for a new Fuel Your Dreams campaign,...
Marie Curie turns Piccadilly Circus yellow
This weekend saw the clocks go back in the UK as British Summertime ended: and cancer charity Marie Curie took the opportunity to take over London’s iconic Piccadilly...
Red Bull Shout/out debut
Red Bull is launching a new free social media tool called Shout/out, which incorporates speed-reading techniques to turn users’ text into ‘flash card’ messages,...
Dan Snow podcast link for O2 climb
Up at The O2 is launching its Autumn 2016 campaign using podcasting platform Acast in a deal brokered by the7stars, with a podcast from TV historian Dan Snow. Up at The...
Elizabeth Shaw ‘Thoughtful Gestures’
Chocolate brand Elizabeth Shaw is marking the clocks going back this weekend in the UK with a new marketing campaign, ‘Thoughtful Gestures’, which will be asking...
Winning with the Internet of Packs
The Internet of Things is set to become a whole lot bigger as brand owners wake up to the possibilities offered by connected packaging, explains Jonathan Jackson of...
