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PG tips is the official Red Nose Day partner for the 2017 charity fundraising initiative, organised by Comic Relief. The brand has launched a #1MillionLaughs campaign to get the public sharing jokes across social media using the hashtag, and has committed to donating £300,000 to this year’s Red Nose Day, which takes place on 24th March 2017.

PG tips partners Red Nose Day 2017

PG tips is the official Red Nose Day partner for the 2017 charity fundraising initiative, organised by charity Comic Relief. The brand has launched a #1MillionLaughs...

Viennese family-owned coffee company Julius Meinl is celebrating this year’s World Poetry Day on March 21st with its fourth annual ‘Pay With A Poem’ initiative. Popular London establishments such as St James’ Theatre, Beaufort House Members Club, Manna Dew and The Pearson Room are confirmed to join the popular campaign.

‘Pay With A Poem’ on World Poetry Day 2017

Viennese family-owned coffee company Julius Meinl is celebrating this year’s World Poetry Day on March 21st with its fourth annual ‘Pay With A Poem’ initiative....

John Watton (pictured), EMEA Marketing Director, Adobe

Mobile App usage declines

While smartphone traffic in Europe has more than doubled between 2014 and 2016, new and repeat use of mobile apps is starting to plateau in France, Germany and the UK,...

Meat-free brand Quorn is putting £10m behind a brand re-launch to boost engagement with shoppers and inspire consumers with recipes and meal ideas to raise awareness and drive sales. The marketing push, which starts in March, will include new packaging, new products, national TV advertising, social media, a new website and digital video content, in-store activity and sponsorship of the Lawn Tennis Association Family Cup. The new website will go live in the UK from March 1st 2017.

Quorn major brand re-launch, new shopper agency

  Meat-free brand Quorn is putting £10m behind a brand re-launch to boost engagement with shoppers and inspire consumers with recipes and meal ideas to raise...

Premium blended Scotch whisky brand Chivas Regal is again collaborating with high-end Danish consumer electronics company Bang & Olufsen to ‘amplify’ off-trade sales.

Chivas Regal repeats Bang & Olufsen prize offer

Premium blended Scotch whisky brand Chivas Regal is again collaborating with high-end Danish consumer electronics company Bang & Olufsen to ‘amplify’ off-trade...

Heinz Tomato Ketchup is launching its ‘Grow Your Own’ promotional campaign from March 2017 and will be giving 500,000 seed packets to schools and consumers.

Heinz enlists schools for 2017 ‘Grow Your Own’

Heinz Tomato Ketchup is launching its ‘Grow Your Own’ promotional campaign across the UK from March 2017. This year (the fifth in a row the activity has run) will...

Nestlé Confectionery is offering consumers the chance to win KitKat packs with personalised messages and pictures. The promotion runs from February 1st until March 29th across KitKat 4 Finger and Chunky singles, multipacks and 2 Finger biscuit packs.

Nestle personalised KitKat promotion

Nestlé Confectionery is offering consumers the chance to win KitKat packs with personalised messages and pictures. The promotion runs from February 1st until March...

The SUBWAY brand is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real cookies.

SUBWAY offers fans cookies for accepting cookies

  The SUBWAY brand is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real...

INFINITI, the luxury car maker, is surprising customers in London and the South East this Valentine’s Day with bouquets of flowers delivered to their door.

INFINITI Q60 surprises customers with roses on Valentine’s Day

INFINITI, the luxury car maker, is surprising customers in London and the South East this Valentine’s Day with bouquets of flowers delivered to their door. The gesture...

Snatch, a brand new Augmented Reality gaming app which allows consumers to win coupons and prizes, has won backing from Unilever Ventures, the investment arm of FMCG giant, Unilever.

Unilever backs ‘Snatch’ promotional mobile app

Snatch, a brand new Augmented Reality gaming app which allows consumers to win coupons and prizes, has won backing from Unilever Ventures, the investment arm of FMCG...