Tag: Creo, digital, digital displays, digital Out of Home, DS Smith, in-store, point of sale, POS, press, radio, research, retail, shopper, shopper marketing, television, TV, TV advertising
Creo study: PoS ’more influential’ than TV, radio, press
Eight out of 10 marketers rank Point of Sale (POS) as the most influential marketing channel for influencing shopper purchasing decisions, ahead of traditional channels...
Gillette ‘Win New Zealand trip to watch Lions’ promo
Shaving brand Gillette is celebrating its partnership with the British & Irish Lions rugby team with a new film featuring international rugby player George North...
Marigold rewards shoppers with 70th birthday gift promo
Iconic UK rubber gloves brand Marigold is celebrating its 70th anniversary with its first-ever national on-pack promotion, offering a free gift with every promotional...
Dr. Oetker signs Bake Off winner for new campaign
Home baking brand Dr. Oetker has teamed up with 2012 Great British Bake Off winner, John Whaite, to support its “Dare to Bake” campaign, and is offering home bakers...
Peperami crusade against London potholes
Meat snack brand Peperami is running a spoof promotional campaign encouraging consumers in London and the South East of England to report potholes that they think need...
Dinner to Dine For multi-brand roadshow returns
Dinner to Dine For; Together is Better, the IPM Award-winning multi-brand experiential roadshow campaign organized by agency Brand Belief, has launched for the fourth...
Heineken announces Rugby World Cup partnership
Brewing giant Heineken will be giving away tickets to the Rugby World Cup in Japan in 2019 as part of its latest deal with the sport’s governing body, World Rugby. The...
Fruit Shoot It’s My Thing integrated campaign
Britvic is launching a new campaign for Robinsons Fruit Shoot, called It’s My Thing, celebrating children doing what they are passionate about. A 40’ TV ad – which...
Bisto launches new Help for Heroes promo
The Bisto frozen ready meals range has launched a new promotion which commits Kerry Foods, which makes the products under licence from Bisto brand owner Premier Foods,...
Innocent Sow & Grow school campaign 2017
Innocent drinks and not-for-profit organisation Grow It Yourself have joined forces with blogger and chef Emily Leary to launch this year’s “Sow & Grow”...
