Tag: automotive, digital, event marketing, experiential, Goodwood, marketing to children, marketing to families, motor, motor racing, photo activation, photo booths, sponsorship, TRO, Vauxhall, virtual reality, VR
Vauxhall delivers immersive experience at Goodwood Festival of Speed 2017
Car manufacturer Vauxhall has delivered a fully immersive experience at this year’s Goodwood Festival of Speed, including a Virtual Reality driving simulation, a...
MRM launches new brand identity
Award-winning marketing services business MRM (Multi Resource Marketing Ltd) has launched a new brand identity following the company’s management buy-back from French...
Coupons and vouchers saved UK consumers £3.4 Billion in 2016
Even though the volume of money-off coupons and vouchers in circulation appears to have fallen, UK consumers still saved £3.4 billion in the 12 months to April 2017, a...
San Miguel launches experience-based trade and consumer promotions
Premium Spanish lager San Miguel has launched two new promotions, one targeting the on-trade and the other consumers under the ‘San Miguel La Experienca’ campaign...
Clipper partners TV’s Kirstie Allsopp in hunt for nation’s best tea shop
Ethical tea brand Clipper has launched a new nationwide initiative, the Clipper Tea Shop Awards, to champion both the wide variety of tea shops and the great experiences...
Cobra ‘Brewed smooth for all food’ campaign partners London Food Month
Molson Coors has launched a campaign designed to celebrate its award-winning beer brand Cobra’s strong connection with food. The ‘Brewed Smooth for All Food’...
Hooch encourages consumers to “Live the Hooch Life” with #HOOCHLIFE campaign
In the follow up to its hugely successful ‘Outrageously Refreshing’ 2016 activity, which reached over 27 million consumers across social media, Hooch has launched...
Eurotunnel Le Shuttle runs ‘Mystery Tunnel’ experiential at Bluewater, Lakeside
Eurotunnel Le Shuttle has just run a two-week experiential campaign at Bluewater and Lakeside shopping centres to promote the benefits of travelling to Europe by car via...
Pork Farms runs £45,000 motor-home and holiday voucher on-pack promotion
Pork pie brand Pork Farms has launched a three month on-pack promotion called “The Great Summer Giveaway” which will include the chance to win a £45,000 motor-home...
The Four Rs: measuring the effectiveness of online marketing from screen to store
Jun 21, 2017
David Tymm of secure digital voucher provider i-movo suggests a new approach to bridging the gap between online marketing activity and what consumers actually...