Tag: , , , , , , , , , ,

SHS Drinks has launched a new heavyweight interactive campaign for WKD and its low-calorie variant NKD which the company says will reach two million 18 to 24-year-old consumers every week throughout the summer until September.

WKD summer experiential/social campaign

SHS Drinks has launched a new heavyweight experiential and social interactive campaign for WKD and its low-calorie variant NKD which the company says will reach two...

Sun-Pat, the iconic UK peanut butter brand, has launched a campaign aimed at encouraging children to get active this summer in partnership with Olympic gold medallist swimmer Adam Peaty and TV presenter Kirsty Gallacher.

Sun-Pat ‘Fuelling Families’ offers sports kit prizes

Sun-Pat, the UK peanut butter brand, has launched a campaign aimed at encouraging children to get active this summer in partnership with Olympic gold medallist swimmer...

Tennent’s Lager is expanding its ‘Here to serve’ campaign with an on-pack competition offering consumers the chance to win one of 20 lastminute.com holidays worth £2,000 or one of 8,000 limited edition ‘banter branded’ beach towels.

Tennent’s and lastminute.com in ‘Here to Serve’ on-pack promo

Tennent’s Lager is expanding its ‘Here to serve’ campaign with an on-pack competition offering consumers the chance to win one of 20 lastminute.com holidays worth...

Car manufacturer Vauxhall has delivered a fully immersive experience at this year’s Goodwood Festival of Speed, including a Virtual Reality driving simulation, a ‘digital windscreen defrost’ challenge, a Vauxhall Car Wash fun photo opportunity and child-friendly areas.

Vauxhall delivers immersive experience at Goodwood Festival of Speed 2017

Car manufacturer Vauxhall has delivered a fully immersive experience at this year’s Goodwood Festival of Speed, including a Virtual Reality driving simulation, a...

Award-winning marketing services business MRM (Multi Resource Marketing Ltd) has launched a new brand identity following the company’s management buy-back from French group HighCo last year.

MRM launches new brand identity

Award-winning marketing services business MRM (Multi Resource Marketing Ltd) has launched a new brand identity following the company’s management buy-back from French...

Even though the volume of money-off coupons and vouchers in circulation appears to have fallen, UK consumers still saved £3.4 billion in the 12 months to April 2017, a new survey conducted for coupon company Valassis reveals.

Coupons and vouchers saved UK consumers £3.4 Billion in 2016

Even though the volume of money-off coupons and vouchers in circulation appears to have fallen, UK consumers still saved £3.4 billion in the 12 months to April 2017, a...

Premium Spanish lager San Miguel has launched two new promotions, one targeting the on-trade and the other consumers under the ‘San Miguel La Experienca’ campaign banner.

San Miguel launches experience-based trade and consumer promotions

Premium Spanish lager San Miguel has launched two new promotions, one targeting the on-trade and the other consumers under the ‘San Miguel La Experienca’ campaign...

David Tymm of secure digital voucher provider i-movo suggests a new approach to bridging the gap between online marketing activity and what consumers actually do

The Four Rs: measuring the effectiveness of online marketing from screen to store

David Tymm of secure digital voucher provider i-movo suggests a new approach to bridging the gap between online marketing activity and what consumers actually...

Ethical tea brand Clipper has launched a new nationwide initiative, the Clipper Tea Shop Awards, to champion both the wide variety of tea shops and the great experiences that those in the out-of-home market deliver to customers and has brought in Kirstie Allsopp, self-confessed tea lover and TV personality, as a judge.

Clipper partners TV’s Kirstie Allsopp in hunt for nation’s best tea shop

Ethical tea brand Clipper has launched a new nationwide initiative, the Clipper Tea Shop Awards, to champion both the wide variety of tea shops and the great experiences...

Molson Coors has launched a campaign designed to celebrate its award-winning beer brand Cobra’s strong connection with food.

Cobra ‘Brewed smooth for all food’ campaign partners London Food Month

Molson Coors has launched a campaign designed to celebrate its award-winning beer brand Cobra’s strong connection with food. The ‘Brewed Smooth for All Food’...