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Flora has teamed up with 20 influencers, including the ‘Topless Baker’ Matt Adlard and The Great British Bake Off's Benjamina, for the launch of its new flavoured dairy-free spreads range.

Flora teams up with food influencers for dairy-free flavoured spreads launch

Flora has teamed up with 20 influencers, including the ‘Topless Baker’ Matt Adlard and The Great British Bake Off’s Benjamina, for the launch of its new...

Hyperion Adjusters sells majority stake, unveils new website

Hyperion Adjusters sells majority stake, unveils new website

Hyperion Adjusters, which provides specialist promotional marketing insurance and risk management products for brands and agencies, has sold a majority interest in its...

As Usain Bolt prepared to run his last ever 100m race, Virgin Media celebrated the fastest man on the planet by using state-of-the-art projection technology to beam Bolt onto the streets of London for a virtual victory lap to mark his record-breaking career.

CURB helps Virgin Media celebrate Bolt’s final 100m race with virtual victory lap

As Usain Bolt prepared to run his last ever 100m race, Virgin Media celebrated the fastest man on the planet by using state-of-the-art projection technology to beam Bolt...

Walkers has launched yet another flavour campaign, this time pitting three UK flavours against three from around the world, with consumers being asked to vote to swap one for the other.

Walkers ‘Choose Me or Lose Me’ flavour campaign

Walkers has launched yet another flavour campaign, this time pitting three UK flavours against three from around the world, with consumers being asked to vote to swap...

Grace Foods UK is encouraging consumers to #RebootNormal with its biggest ever investment in its Grace Say Aloe soft drinks range. The £1million campaign runs from July to October. It will reach more than 10 million consumers, encouraging shoppers to ‘Reboot Your Normal’ with a light-hearted take on everyday ‘normal’ activities.

Grace Foods puts biggest ever investment behind Grace Say Aloe

Grace Foods UK is encouraging consumers to #RebootNormal with its biggest ever investment in its Grace Say Aloe soft drinks range. The £1million campaign runs from July...

Northern Rail and speaker giant KEF have been secured as brand partners to support the summer UK cinematic release of Sony Pictures’ Spider-Man: Homecoming.

Northern Rail and KEF partner Sony Pictures Spider-Man: Homecoming

Northern Rail and speaker giant KEF have been secured as brand partners to support the summer UK cinematic release of Spider-Man: Homecoming from Sony Pictures. The...

To raise money for the Kensington And Chelsea Foundation charity and directly help families unhoused and dispossessed by the Grenfell Tower fire, IPM member BD Network has arranged for a number of ‘money CAN buy’ items to be auctioned online.

‘Money Can Buy’ charity auction to raise money for Grenfell Tower

To raise money for the Kensington And Chelsea Foundation charity and directly help families unhoused and dispossessed by the Grenfell Tower fire, IPM member BD Network...

Britvic is to run a sampling campaign at UK universities to promote the latest addition to the Pepsi MAX flavour portfolio – Pepsi MAX Ginger. The campaign will centre around a state-of-the-art photo booth experience to drive social sharing.

Pepsi MAX Ginger experiential sampling and photo activation

Britvic is to run a sampling campaign at UK universities to promote the latest addition to the Pepsi MAX flavour portfolio – Pepsi MAX Ginger. The campaign will centre...

Kerry Foods is joining forces with Sony Pictures Consumer Marketing to run a new ‘Express Your Selfie’ on-pack promotion for its kids’ cheese snacking products, supporting the release of Sony Pictures Animation’s upcoming film, The Emoji Movie, released on August 4 2017.

Kerry Foods partners Sony’s The Emoji Movie

Kerry Foods is joining forces with Sony Pictures Consumer Marketing to run a new ‘Express Your Selfie’ on-pack promotion for its kids’ cheese snacking products,...

SHS Drinks has launched a new heavyweight interactive campaign for WKD and its low-calorie variant NKD which the company says will reach two million 18 to 24-year-old consumers every week throughout the summer until September.

WKD summer experiential/social campaign

SHS Drinks has launched a new heavyweight experiential and social interactive campaign for WKD and its low-calorie variant NKD which the company says will reach two...