Tag: ambient media, athletics, celebrity endorsement, content marketing, CSM Live, CURB, digital, event marketing, experiential, Out of Home, sports, sports sponsorship, television, Virgin
CURB helps Virgin Media celebrate Bolt’s final 100m race with virtual victory lap
As Usain Bolt prepared to run his last ever 100m race, Virgin Media celebrated the fastest man on the planet by using state-of-the-art projection technology to beam Bolt...
Walkers ‘Choose Me or Lose Me’ flavour campaign
Walkers has launched yet another flavour campaign, this time pitting three UK flavours against three from around the world, with consumers being asked to vote to swap...
Grace Foods puts biggest ever investment behind Grace Say Aloe
Grace Foods UK is encouraging consumers to #RebootNormal with its biggest ever investment in its Grace Say Aloe soft drinks range. The £1million campaign runs from July...
Northern Rail and KEF partner Sony Pictures Spider-Man: Homecoming
Northern Rail and speaker giant KEF have been secured as brand partners to support the summer UK cinematic release of Spider-Man: Homecoming from Sony Pictures. The...
‘Money Can Buy’ charity auction to raise money for Grenfell Tower
To raise money for the Kensington And Chelsea Foundation charity and directly help families unhoused and dispossessed by the Grenfell Tower fire, IPM member BD Network...
Pepsi MAX Ginger experiential sampling and photo activation
Britvic is to run a sampling campaign at UK universities to promote the latest addition to the Pepsi MAX flavour portfolio – Pepsi MAX Ginger. The campaign will centre...
Kerry Foods partners Sony’s The Emoji Movie
Kerry Foods is joining forces with Sony Pictures Consumer Marketing to run a new ‘Express Your Selfie’ on-pack promotion for its kids’ cheese snacking products,...
WKD summer experiential/social campaign
SHS Drinks has launched a new heavyweight experiential and social interactive campaign for WKD and its low-calorie variant NKD which the company says will reach two...
Sun-Pat ‘Fuelling Families’ offers sports kit prizes
Sun-Pat, the UK peanut butter brand, has launched a campaign aimed at encouraging children to get active this summer in partnership with Olympic gold medallist swimmer...
Tennent’s and lastminute.com in ‘Here to Serve’ on-pack promo
Tennent’s Lager is expanding its ‘Here to serve’ campaign with an on-pack competition offering consumers the chance to win one of 20 lastminute.com holidays worth...
