Tag: automotive, cars, celebrity endorsement, content, content marketing, digital, electric vehicles, Formula E, in-mall media, international, motor racing, shopping centres, social media, Westfield
Westfield London sees racing driver take DS Automobiles’ new electric car for a spin
Westfield London, more used to crowds of shoppers thronging its halls, was turned into a racetrack for a content marketing drive featuring DS Automobiles’ new electric...
Galaxy Note8 Takes Over London Waterloo
Samsung has been supporting the launch of the Galaxy Note8 with experiential and Out-of-Home take-overs of key locations in some of the world’s busiest cities,...
Peroni Nastro Azzurro brings ‘Infused with Italy’ campaign to London pop-up
Peroni Nastro Azzuro is putting its rich Italian heritage centre-stage in a social media and influencer content-based campaign developed for the beer brand by integrated...
Tullamore D.E.W. offers free DNA testing in global ‘Beauty of Blend’ campaign
Irish whiskey Tullamore D.E.W. is giving away DNA testing kits as part of its global Beauty of Blend marketing campaign. The idea behind ‘Beauty of Blend’ is the...
The Body Shop uses Urban Airship’s Mobile Wallet for anti-animal testing campaign
The Body Shop has partnered mobile marketing specialists Urban Airship to launch a mobile wallet pass with the latest news and signature counts for its Forever Against...
Boost runs new on-pack prize promotion, Release the Boost
Energy drinks brand Boost Drinks has launched a new on-pack campaign, Release the Boost, which offers consumers the chance to win a range of prizes. The competition...
Options free digital magazine subscriptions offer
Hot chocolate brand Options is offering consumers one month’s free membership with the online magazine app Readly, worth £7.99, in its latest on-pack promotion....
Omnicom names new senior leadership for Proximity Worldwide
The newly created Omnicom Precision Marketing Group has announced two management appointments at digital, direct and CRM network Proximity Worldwide. Doug Worple,...
Kaspersky Lab runs ‘Data Dollar’ pop-up shop to highlight value of personal data
Cybersecurity firm Kaspersky Lab is running an experiential pop-up shop, The Data Dollar Store, at London’s Old Street Station on September 6th and 7th, in an attempt...
TWE targets Male Millennials with “The Banished” red wine and AR app
Treasury Wine Estates (TWE) has unveiled the latest product in its Male Millennial wine range, “The Banished”, and added an Augmented Reality app for its 19 Crimes...
