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Free-to-register baby club Aptaclub has joined forces with charity Mummy’s Star for ‘Christmas Wishes’, a festive campaign fronted by brand ambassador Binky Felstead, star of Made In Chelsea and herself a new mum.

Aptaclub launches Christmas Wishes campaign in support of Mummy’s Star charity

Free-to-register baby club Aptaclub has joined forces with charity Mummy’s Star for ‘Christmas Wishes’, a festive campaign fronted by brand ambassador Binky...

Kraft Peanut Butter is running a promotion which allows Canadians separated from their loved ones this holiday season to send them hugs via internet-connected teddy bears. Canadians who use “#KraftBearHugs” on social to share who they would like to give a bear hug to will be entered into a competition to win a pair of Wi-Fi enabled bears.

Kraft Canada helps Canadians bridge distance with WiFi enabled teddy bears

Kraft Peanut Butter is running a promotion which allows Canadians separated from their loved ones this holiday season to send them hugs via internet-connected teddy...

Carphone Warehouse has launched a £10m giveaway promotion, its biggest ever. The campaign gives customers a guaranteed reward for spending in store from November through to Christmas.

Carphone Warehouse launches £10m giveaway promo

Carphone Warehouse has launched a £10m giveaway promotion, its biggest ever. The campaign gives customers a guaranteed reward for spending in store from November...

Mars brand Snickers is launching a money-off promotion with a difference in the US, to support its long-running "You're Not You When You're Hungry" marketing platform. A special ‘Hungerithm’ has been created to monitor the mood, and the hunger level, of the Internet. As the Internet's "hanger" increases, the value of coupon discounts off SNICKERS at participating U.S. 7-Eleven stores will increase in real time.

Snickers in the US runs ‘Hungerithm’ variable value coupons at 7-Eleven

Mars brand SNICKERS is launching a money-off promotion with a difference in the US, to support its long-running “You’re Not You When You’re...

More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community, according to research from content agency Dialogue.

Millennials “would spend more” if part of a brand’s community

More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community,...

Marketing services experts Multi Resource Marketing (MRM) is working with the world’s second biggest selling candy brand, Mentos, on its Me&You on-pack loyalty programme in the UK.

MRM says yes Mentos

Marketing services experts Multi Resource Marketing (MRM) is working with the world’s second biggest selling candy brand, Mentos, on its Me&You on-pack loyalty...

Heinz Pasta has partnered with Play-Doh for an on-pack promotion offering the chance to win one of 50 Play-Doh “Playful Pies” Playsets every day over an eight-week period.

Heinz Pasta links with Play-Doh for daily prize on pack promotion

Heinz Pasta has partnered with Play-Doh for an on-pack promotion offering the chance to win one of 50 Play-Doh “Playful Pies” Playsets every day over an eight-week...

Adobe has tasked student marketing agency Seed to create a series of pop-up events at university campuses across the UK to launch Made By You, an initiative inspiring students to develop their skills and shape their futures with the help of Adobe Creative Cloud tools and services.

Adobe & Seed bring Made By You Influencer campaign to UK universities

Adobe has tasked student marketing agency Seed to create a series of pop-up events at university campuses across the UK to launch Made By You, an initiative inspiring...

John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions Everyone's talking about receipt validation for promotions, rebate and loyalty, but why and when should you use it?

5 tips for using receipt validation in promotions

John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions Everyone’s talking about receipt validation...

Brand experience agency ignis has launched the first product from its new tech venture, ignovation labs. Ignis claims its new Retailemetry is “a unique data capture, reporting and insights system that delivers live audience and activity analysis, when activated in a retail promotional environment.”

ignis launches Retailemetry retail data capture tool

Brand experience agency ignis has launched the first product from its new tech venture, ignovation labs. Ignis claims its new Retailemetry is “a unique data capture,...