Tag: 3 Monkeys Zeno, AB InBev, abstention, alcohol, Anomaly, Budweiser, celebrity endorsement, content marketing, digital, drink driving campaigns, Dry January, Dryathlon, Elvis, experiential, food, health and wellbeing, low alcohol, media partnerships, no alcohol, OOH, Out of Home, partnership, partnership marketing, partnerships, railway stations, retail, sampling, sensible drinking, shopper, shopper marketing, social media, Tesco, The Story Lab, Time Out
Budweiser Prohibition sampling helps keep Britons on the wagon
No alcohol beer Budweiser Prohibition has teamed up with Love Island star and personal trainer, Gabby Allen, to unveil a fleet of ‘beer floats’ that will travel the...
Pringles runs European flights on-pack promo
Kelloggs-owned savoury snack brand Pringles is running a promotion offering consumers the chance to win £300 in free flights to European destinations every hour, by...
Experiential specialists Kru Live “first UK agency to accept BitCoin”
London live brand engagement agency Kru Live is claiming to be the first UK agency to accept digital currencies for payment for both UK-based and international work....
Time to shine – IPM Awards 2018 entry opens!
The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2018 Call for Entries, with an updated categories list aimed at showcasing and...
Cadbury give fans the chance to win a day with a Premier League ‘Legend’
Cadbury’s second phase of its partnership with the Premier League kicks off this month with a ‘Win a Legend’ promotion targeting consumers across the country....
Quaker Oats offers £10,000 prizes for inspirational porridge creations
Quaker Oats is running an on-pack promotion offering 10 consumers the chance to win £10,000 (or €10,000 in the Republic of Ireland) by submitting photos of their...
Clipper links with Seed and Bean for on-pack promotion
Clipper Teas, the ethical and organic tea brand owned by Wessanen UK, has partnered with chocolate producer Seed and Bean on a large scale on-pack promotion; available...
Budweiser Prohibition no-alcohol beer in Tesco sampling for Xmas driving safety push
AB InBev, the world’s biggest beer company, has been supporting its new alcohol-free beer, Budweiser Prohibition, with a UK anti-drink drive digital and Out Of Home...
Tesco hyper-local ‘However you do your Christmas’ DOOH campaign
Tesco is combining store data with DOOH.com’s RUSH delivery platform to deliver festive product offers and individual store opening hours to digital Out of Home...
Fridge Raiders partners with Call of Duty WWII
Savoury snack brand Mattessons Fridge Raiders has partnered with the world’s biggest gaming franchise, Call of Duty, for the launch of Code Strike, a mobile game that...
