Tag: digital, digital displays, digital Out of Home, digital screens, DOOH, ethical marketing, free, free content, free promotion, health and wellbeing, Household cleaning, household products, laundry, leisure, location-based, marketing to children, marketing to families, marketing to mums, mobile, MullenLowe, Ocean Outdoor, OOH, Out of Home, Persil, play, proximity marketing, real-time, shopper, shopper marketing, shopping centres, Unilever, Westfield, WiFi
Persil celebrates 10th anniversary of ‘Dirt is Good’ with real-time DOOH park push
Persil UK has been encouraging families in London to get outdoors and active to celebrate the 10th anniversary of the launch of the brand’s ‘Dirt is Good’...
On-demand laundry start-up Zipjet in F2F leafleting campaign
Zipjet, the leading on-demand laundry and dry-cleaning service company in the UK and Europe, is running a face-to-face leafleting campaign focused around key London...
Mondelez US gives away one million Oreo chocolate bars
Confectionery company Mondelez has enlisted the help of basketball superstar Shaquille O’Neal to help it celebrate the ‘birthday’ of its OREO brand on March 6th by...
Stormhoek runs cash prize promo
Wine brand Stormhoek, based in South Africa’s ‘Cape of Storms’, is running a neck collar promotion across Great Britain giving consumers the chance to win £50...
Consumers still like on-pack promotions, but want extra convenience digital brings
On-pack promotions are still an important part of the marketing mix despite the rise of online shopping, with new research finding that most consumers (66%) said...
a2 Milk runs ‘Try Me Free’ campaign
Easy-to-digest milk brand a2 Milk has just run a digitally-powered “Try Me Free” campaign to increase visibility in store at the point of purchase and drive trial....
Walkers runs live promotions on ITV to drive sharing snack sales
Walkers, the UK’s biggest selling savoury snacking brand, has teamed up with ITV to capitalise on the Saturday ‘big night in’ sharing occasion by offering...
Madame Tussauds appoints Cassette
Creative technology specialist CASSETTE has been appointed by leading tourist attraction Madame Tussauds Washington DC to deliver an Augmented Reality experience based...
Peperami Valentine’s Day campaign launches beef variant
Peperami tapped into the season of love with a 2018 integrated Valentine’s marketing campaign, positioning its new Beef Animal, mascot for its Peperami Beef variant,...
PayAsUGym launches brand partnership program
PayAsUGym, the UK’s largest virtual gym chain, has appointed partnership marketing experts LIME Communications to manage its brand partnership program during 2018,...
