Tag: basketball, biscuits, Cadbury, celebrity endorsement, chocolate, confectionery, coupons, digital, food, free, free promotion, international, Milka, Mondelez, Oreo, pop-up, pop-ups, sampling, shopper, shopper marketing, snacks, sports, vouchers
Mondelez US gives away one million Oreo chocolate bars
Mar 08, 2018
Confectionery company Mondelez has enlisted the help of basketball superstar Shaquille O’Neal to help it celebrate the ‘birthday’ of its OREO brand on March 6th by...
Stormhoek runs cash prize promo
Mar 06, 2018
Wine brand Stormhoek, based in South Africa’s ‘Cape of Storms’, is running a neck collar promotion across Great Britain giving consumers the chance to win £50...
Consumers still like on-pack promotions, but want extra convenience digital brings
Mar 02, 2018
On-pack promotions are still an important part of the marketing mix despite the rise of online shopping, with new research finding that most consumers (66%) said...
Peperami Valentine’s Day campaign launches beef variant
Feb 15, 2018
Peperami tapped into the season of love with a 2018 integrated Valentine’s marketing campaign, positioning its new Beef Animal, mascot for its Peperami Beef variant,...
PayAsUGym launches brand partnership program
Feb 15, 2018
PayAsUGym, the UK’s largest virtual gym chain, has appointed partnership marketing experts LIME Communications to manage its brand partnership program during 2018,...