Tag: , , , , , , , , , , , , , , , , , , , ,

Easy-to-digest milk brand a2 Milk has just run a digitally-powered “Try Me Free” campaign to increase visibility in store at the point of purchase and drive trial.

a2 Milk runs ‘Try Me Free’ campaign

Easy-to-digest milk brand a2 Milk has just run a digitally-powered “Try Me Free” campaign to increase visibility in store at the point of purchase and drive trial....

Walkers, the UK’s biggest selling savoury snacking brand, has teamed up with ITV to capitalise on the Saturday ‘big night in’ sharing occasion by offering consumers the chance to win prizes live every Saturday night.

Walkers runs live promotions on ITV to drive sharing snack sales

Walkers, the UK’s biggest selling savoury snacking brand, has teamed up with ITV to capitalise on the Saturday ‘big night in’ sharing occasion by offering...

Creative technology specialist CASSETTE has been appointed by leading tourist attraction Madame Tussauds Washington DC to deliver an Augmented Reality experience based around the Presidents of the United States.

Madame Tussauds appoints Cassette

Creative technology specialist CASSETTE has been appointed by leading tourist attraction Madame Tussauds Washington DC to deliver an Augmented Reality experience based...

Peperami is tapping into the season of love with its 2018 integrated Valentine’s marketing campaign, positioning its new Beef Animal, mascot for its Peperami Beef variant, as the ultimate dating guru to help love-struck people across the UK reach their romantic potential.

Peperami Valentine’s Day campaign launches beef variant

Peperami tapped into the season of love with a 2018 integrated Valentine’s marketing campaign, positioning its new Beef Animal, mascot for its Peperami Beef variant,...

PayAsUGym, the UK’s largest virtual gym chain, has appointed partnership marketing experts LIME Communications to manage its brand partnership program during 2018, after a successful trial at the end of 2017.

PayAsUGym launches brand partnership program

PayAsUGym, the UK’s largest virtual gym chain, has appointed partnership marketing experts LIME Communications to manage its brand partnership program during 2018,...

Snack brand McCoy’s has relaunched its ‘Win Gold’ campaign for 2018, offering a prize of £10,000 to shoppers who find one of five gold crisps hidden in packets of McCoy’s.

McCoy’s ‘Win Gold’ £10,000 prize promo returns

Snack brand McCoy’s has relaunched its ‘Win Gold’ campaign for 2018, offering a prize of £10,000 to shoppers who find one of five gold crisps hidden in packets of...

The Marriott Rewards loyalty programme ran a 3,000,000 points giveaway in the UK at the end of January, to demonstrate that it offers much more in addition to hotel stays – and gave one lucky member a trip to the Super Bowl in Minneapolis, USA.

Marriott Rewards leverages Super Bowl LII with 3,000,000 points giveaway

The Marriott Rewards loyalty programme ran a 3,000,000 points giveaway in the UK at the end of January, to demonstrate that it offers much more in addition to hotel...

Ben Taylor of CASSETTE

TRO launches new technology solutions unit, CASSETTE

Experiential marketing agency TRO has unveiled a new standalone business unit, CASSETTE, to deliver innovative creative technology solutions for live experiential...

Specialist ski airline Swiss International Air Lines (SWISS) ran a one-day experiential campaign at King’s Cross station last week, bringing a powder day to London and encouraging commuters to dig out their salopettes and book flights to the Alps.

Swiss International Air Lines brings snow on demand to King’s Cross station

Specialist ski airline Swiss International Air Lines (SWISS) ran a one-day experiential campaign at King’s Cross station last week, bringing a powder day to London...

Sarah Burns of Prizeology has some words of wisdom on how to run prize promotions campaigns on social media that comply with UK law and the CAP Code

Top tips for running compliant promotions on social media

Sarah Burns of Prizeology has some words of wisdom on how to run prize promotions campaigns on social media that comply with UK law and the CAP Code I love social media....